Brand Manager
Posted by MeatEater, Inc. on 08/16/2019
Job Basics
Industry Sector: Fishing, Hunting/Shooting, Lifestyle, Outdoor
Job Categories: Marketing & Digital Marketing
Company Type: Conservation, Publication/Media
State: MT
City: Bozeman
Country: United States
Required Experience: 5 - 7 years
Contact Name: Tracy Crane
Job Type: Full Time
Salary: $70,000 +
Required to Relocate: Yes
Required to Travel: No
Employee May Telecommute: No
Job Seeker Must Live Within: 25 miles
Job Description & Requirements
BRAND MANAGER
JOB DESCRIPTION
MeatEater is hiring a Brand Manager to help us continue the rapid expansion of our brand. The ideal candidate will have a strong track record of developing, marketing, and positioning brands in the marketplace that have a successful history of customer acquisition and developing loyal connections with the target community. Must have a passion for the brand and the outdoors industry, with the ability to operate and drive results in a start-up environment. This is a great opportunity to get involved in a growing brand with lots of meaningful potential.
CORE RESPONSIBILITIES:
= Brand Identity and Position
o Help define and finetune the MeatEater brand identity and position in the marketplace aligned with the company’s goals and vision
o Management of brand identity and standards across all facets of the organization to ensure consistency
o Involvement in design of all company assets from website/digital design to social media graphics, email newsletter, print collateral, and any product/packaging designs
= Marketing Strategy
o Creation of annual marketing calendar to align and organize marketing priorities across the year
o Development of multi-channel and platform marketing strategies to support key initiatives across the brand inclusive of content franchises as well as key apparel and product assortment
o Infuse each marketing strategy with data & analytics to ensure accurate targeting and the most optimal ROI
o Proficiency in innovative and new marketing channels and strategies to ensure MeatEater stays ahead of the curve
o Consistently identifying proactive opportunities in the marketplace to help deliver against company KPI’s
o Writing of all marketing copy
o Partner with key internal teams to bring to life the marketing strategies including the Content, Production, and Business Development teams
= Customer Loyalty Strategy
o Responsible for building and implementing a robust CRM strategy leveraging our data insights to drive repeat engagement and interactions with existing customer base
= Digital Marketing Strategy
o Development and oversight of multi-channel digital marketing strategy to drive customer acquisition and repeat engagement
= Customer Experience and Data
o Develop a comprehensive customer experience strategy to ensure the MeatEater brand is presented and engaged with consistently across all touchpoints
o Work closely with data & analytics to have a keen understanding of the customer and customer trends, and use the data along with innate perspective on the target customer to develop impactful plans
= Influencer Marketing
o Own and develop the right Influencer Marketing strategy to drive impact and ROI for the busines
= Management and oversight of Marketing Budget
REQUIREMENTS:
= Minimum of 4-6 years of Brand Management and Marketing experience in a relevant industry
= Keen understanding and proficiency in working with customer data & analytics to translate into an effective marketing strategy
= Ability to develop and implement multi-channel marketing programs and campaigns
= Strong communication and writing skills
= Budget management skills and proficiency
= Strong collaboration and project management skills to effectively work across all departments
= Passion for and personal experience in hunting, fishing, wild foods cooking and conservation
PREFERRED QUALIFICATIONS:
= Brand Management and Marketing experience in the hunting, fishing, outdoors industry
= Desire and ability to thrive and drive progress in a start-up environment
The role is based at MeatEater’s headquarters in Bozeman, MT. To apply please submit resume and cover letter.
ABOUT MEATEATER
MeatEater is an outdoor lifestyle media and commerce company founded by renowned writer, TV, and podcast personality Steven Rinella. With the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater brings together leading influencers in the categories of fishing, hunting, wild foods, and conservation to create premium content and experiences and provide unique apparel and equipment.
About MeatEater, Inc.
MeatEater, Inc. is an outdoor lifestyle company founded by renowned writer and TV personality Steven Rinella. Host of the Netflix show MeatEater and The MeatEater Podcast, Rinella has gained wide popularity with hunters and non-hunters alike through his passion for outdoor adventure and wild foods, as well as his strong commitment to conservation. Founded with the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater, Inc. brings together leading influencers in the outdoor space to create premium content experiences and unique apparel and equipment.
MeatEater, Inc. is based in Bozeman, MT.
