Manager of Paid Digital & eCommerce
Posted by Erem on 12/02/2021
Job Basics
Industry Sector: Outdoor
Job Categories: Marketing & Digital Marketing
Company Type: Apparel/SoftGoods, Conservation, HardGoods/Equipment, Retailer
State:
City: Remote
Country: United States
Required Experience: 5 - 7 years
Contact Name: Jax Mustafa
Job Type: Full Time
Salary: 70,000-95,000
Required to Relocate: No
Required to Travel: Yes
Employee May Telecommute: Yes
Job Seeker Must Live Within: Telecommute
Job Description & Requirements
Manager of Paid Digital & eCommerce
Erem Job Overview
Erem Company Overview
Founded by the family that started and ran Timberland before its 2011 sale to VF Corp, Erem is a new, direct-to-consumer outdoor performance gear company focused on the desert. Erem’s mission is to enable people to experience the beauty, vastness, and extremes of the desert while positively impacting people, place, and planet.
Erem’s first product, the Biocircular™ Xerocole, is a hiking boot that sets a new standard both in terms of desert performance and environmental sustainability. Erem has multiple other footwear products in late-stages of development, and will soon be expanding into other product lines, including apparel.
Erem is now looking to add an extraordinary talent to our team to help lead our digital marketing and eCommerce efforts as we come out of launch and into full-scale commercial operations. If you are a desert-loving outdoor enthusiast, are motivated to build a world class brand with social + environmental impact at its core, have the skillset to bring a digitally first startup brand to life, and want to help build an ambitious startup with significant potential from launch, then we want to hear from you. We work remotely but we are a very close-knit group.
Manager Of Digital & eCommerce
The Manager of Paid Digital & eCommerce will be responsible for leading (1) paid digital strategy, execution, analytics, and reporting (2) SEO strategy, execution, and analytics (3) website optimization, maintenance, and analytics. This role will report to Erem’s VP of Marketing and work closely with Erem’s CEO, Director of Operations, and Digital Marketing Manager. This role will have access to brand agency support and freelance graphic design but is expected to have the ability to and bias towards rolling up their sleeves and getting things done themselves. As such, expertise with key software platforms such as Ad Managers and Google Analytics is a must.
Specific responsibilities include:
Helping strategically allocate a significant paid digital marketing budget across various channels and stages of the digital marketing funnel; executing on advertising from ad creation to actually placing the ads; monitoring and reporting on the efficacy of the ads
Helping determine Erem’s SEO strategy by doing an SEO analysis and audit, and then implementing the determined SEO strategy both through website optimization, paid advertising, and content creation; monitoring and reporting on the efficacy of the SEO strategy
Ensuring strong brand presentation on our website while delivering a high-conversion commercial asset that is seamlessly integrated with Erem’s warehouse and inventory software. Support is available as needed (for design and for coding, etc), but this role is expected to have experience operating and overseeing a Shopify domain.
As a key member on a small marketing team, the Digital & eComm Manager will also be asked to contribute to, and lend their expertise to other marketing strategies and initiatives including email marketing, affiliate marketing, influencer marketing, and more.
Additionally, the right person for this role:
Has 5+ years of paid digital & eComm marketing experience
Is extremely comfortable with the quantitative side of paid digital marketing and analytics, yet has appreciation for creative and brand marketing
Is able to lead time-sensitive programming from briefing to execution with minimal oversight while balancing multiple competing priorities
Is a fast-paced individual with a bias towards quickly test, learn, and iterate
Is an entrepreneurial individual that thrives in a low-structure environment and takes changes of plan ‘in stride’ and with a smile
Is happy working in a remote environment
Finally, the right candidate must be:
An avid outdoors person with a love for desert environments
Inspired by the chance to have meaningful social and environmental impact
Our team already works across multiple time zones. If you are the right person for this role, we will gladly make it work no matter where you are based.
Compensation & Perks of the Role
Erem is an equal opportunity employer that does not discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.
Compensation for the Director of Digital & eComm includes:
Competitive salary
Equity in Erem
Health + dental benefits
Retirement plan
As a member of the Erem team you will also:
Spend a lot of time outdoors and in the desert
Be part of a team of kind yet ambitious people who are trying to do something new and big, are motivated to have a positive impact
Enjoy free Erem product
Get paid time off to do community service.
About Erem
Founded by Jeff Swartz (Former CEO of Timberland) & Noah Swartz (Harvard MBA), Erem is a new, direct to consumer outdoor footwear and apparel company for the desert. Our mission is to enable people to experience the beauty, extremes, and vastness of the desert, while positively impacting people, place, and planet.
Erem is growing and looking to add new members to our team. Do you love the desert? Do you love spending time outdoors? Are you motivated to have a social and environmental impact?
If Erem’s mission resonates with you, then we want to hear from you.
