Summary

Manages product content on various retail websites by writing product copy and determining page layout and content to optimize product presentation for sales and visibility within search engines and ecommerce customer sites. Coordinates Huffy’s online retailer-specific advertising campaigns with Marketing, Creative, and agency/vendors to help grow online sales. Ensures content and promotions are consistent with Huffy branding and promotional standards.

Works closely with Marketing, Design, Product Development, Sales, Quality, Testing, eCommerce and contractors to create and publish online content and to advertise to support the growth of Huffy’s digital presence and promoting our products in e-commerce. This content includes product copy/specs, images, online product links, product categorization, SEO metadata, site search terms, banners, pdfs, videos, to increase overall web traffic and user engagement. This person will lead online retailer-specific product content development and be the liaison with the overall Huffy team for optimizing each site’s marketing effort towards long-term ecommerce success.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

·         Manages content on multiple ecommerce customer websites

·         Coordinates Huffy’s retailer-specific digital campaigns with marketing, creative and agency/vendors       to help grow online sales.

·         Works closely with the Marketing, Design, Product Development, Customer Service and Sales               teams to publish consumer-facing content for ecommerce customer websites as assigned.

·         Writes/edits/proofreads online content by using each website’s CMS, and ensures optimum product       content is live as items become available for sale. Facilitates translation and publishes translated           product information for international microsites as needed. Ensures content and online voice are          consistent with branding, best practices, and other marketing materials.

Co    Collaborates with the digital marketing team to create/execute a comprehensive content generation        plan (including A+ product pages and customer product reviews) for each ecommerce customer site     as assigned.

·         Uses other complementary online tools (like WebCollage) as available to create additional          informative, educational and promotional copy including comparison charts, item tours, and base variant groups to keep online content fresh and accurate, and to optimize each site’s online shopping experience.

·         Maintains accuracy of product data/specs/content including warehouse inventory for ecommerce       customer sites as assigned. As necessary, creates and regularly updates product inventory and content via data feed spreadsheets.

·         Coordinates with Design to aggregate multiple product and lifestyle images as needed for individual       ecommerce customers.

·         Works with the digital content developer to coordinate and adapt product videos for use on YouTube and ecommerce customer sites as assigned.

·         Efficiently leverages common product data as possible to streamline data entry and maintenance across ecommerce sites.

·         Conducts quarterly content audits to ensure best in class listing and maintain product accuracy across all assigned accounts.

·         Works with in-house quality and testing team to facilitate proper testing reports are supplied to customers on an as needed basis.

·         As assigned, conducts digital metrics analysis and reporting via Google Analytics (and similar tools) to monitor web traffic, to measure sales driven by advertising, and to develop content to enrich the user experience and increase website traffic via SEO.

·         Performs other duties as assigned including testing web platform software for functionality, usability and consistency; ensuring ecommerce sites are live with minimal downtime, and helping with social media channels for Huffy-related posts, content and customer service.

·         Keeps current with emerging web technologies and digital best practices through social media, blogs, publications, etc.