Director of Marketing

Posted by Tifosi Optics on 07/13/2022

Job Basics

Industry Sector: Bike, Lifestyle, Outdoor

Job Categories: Marketing & Digital Marketing

Company Type: Accessories

State: GA

City: Watkinsville

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time

Salary:

Required to Relocate:

Required to Travel: No

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

Tifosi Optics is the leading sport sunglass brand in running and cycling markets with robust golf, hiking and lifestyle collections. Tifosi is seeking an experienced marketing director with a history of building and elevating brands.  Experience in the outdoor industry a plus.  This position will be based at the Tifosi corporate headquarters outside of Athens, GA.

Responsibilities include:    

• Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects

·         Participate in the development of branding and corporate identity initiatives

• Develop and manage marketing budgets
• Establish and grow a target market share
• Monitor costs and budgets
• Conduct customer, brand and product research initiatives
• Offer expert advice to develop innovative advertising, public relations, social media and events
• Negotiate with media partners to guarantee advantageous contracts
• Work with new business development team and sales teams on brand initiatives
• Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management
• Demonstrate excellent communication and interpersonal skills
• Supervise a marketing team, including hiring, training, workloads, schedules and deadlines

Qualifications:

-       Bachelor’s Degree in Marketing or related field; Master’s Degree a plus

-       3-5 years in marketing management

-       Strong knowledge of PPC and SEO strategies

-       3+ years DTC experience

-       Sporting Goods or Outdoor Industry experience a plus

About Tifosi Optics

Tifosi Optics is an eyewear brand that stands for quality, style, function, and value. With the support and passion of our partners and customers, Tifosi has grown to become a recognized, relevant, and trusted brand in cycling, running, outdoor and golf.