Sr. Brand Education & Activation Guide

Posted by KEEN Footwear on 11/18/2022

Job Basics

Industry Sector: Outdoor

Job Categories: Events

Company Type: Accessories, Apparel/SoftGoods, HardGoods/Equipment, Retailer

State: CT, ME, MA, NH, RI, VT

City:

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time

Salary:

Required to Relocate:

Required to Travel: Yes

Employee May Telecommute: Yes

Job Seeker Must Live Within:

Job Description & Requirements

General Summary

The Sr Brand Education and Activation Guide is an ambassador of the brand, providing best in class service to partner retailers through staff education, merchandising retail locations, organizing sales contests, and providing key market feedback to business leaders. Oversees specific events series, grand openings, and corporate social responsibility related events. Leads onsite teams at events and trains new team members as needed.

Essential Function

• Drive sell-through at retail partner locations by educating staff on the brand, values, technical information, footwear 101, and more
• Build partnerships and event programs that provide a platform to connect and engage with our target consumers and retail partners. Coordinate efforts between departments, obtain permits, manage staffing needs, organize logistics, and responsible for onsite ownership of specific event series
• Support key partner retailers with in-store selling and promotional activities during sales events, grand openings, and seasonal kick offs
• Organize and conduct demo events during seasonal launches with key product initiatives
• Distribute and install seasonal point of sale materials at retail locations. Ensures brand stories are aligned across the US region
• Provide market feedback including photos, comments from retail staff and fans, and competitor insights using internal feedback software

Qualifications

 Qualifications

• Bachelor’s degree in Marketing or relate field or equivalent experience in Marketing preferred
• Minimum three (3) years of experience in events, marketing, customer service and/or retail required
• Experience in footwear preferred
• Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis
• Self-directed with the ability to work in a fast-paced, dynamic environment
• Available to work occasional evenings, weekends, and travel for extended periods of time
• Strong verbal, written, and presentation communication skills with an ability to communicate with a variety of external stakeholders
• Proficient in Microsoft Office Suite

Travel Requirements

60% of work time will involve travel.

Status: Full-time, salaried

 

Why Work at KEEN:  Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place. 

At KEEN, we believe in a more just and equitable future for all people. As a global brand, we acknowledge that our business, buildings, and daily lives exist within the traditional territories of indigenous peoples. We strive for a future that recognizes the knowledge, rights, and resilience of these peoples.

KEEN Footwear is an equal opportunity employer.  We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

About KEEN Footwear

Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.