The Outdoor Industry Jobs Marketplace

Communications Manager


Posted by Snowbird on 12/07/2022

Job Basics

Industry Sector: Snow

Job Categories: Public Relations

Company Type: Recreation

State: UT

City: Salt Lake City

Country: United States

Required Experience: 3 - 5 years

Business Phone: 801-947-8240

Job Type: Full Time

Salary: $70,000-$75,000

Required to Relocate: Yes

Required to Travel: No

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

Reporting directly to the Brand Marketing Manager, the Communications Manager is a core member of the Marketing Department leading Snowbird's external storytelling efforts in order to seek positive media coverage and facilitate resort representation with the media, ski industry and general public. The ideal candidate excels at writing, media relations, issues management and strategic communications in a fast-paced environment and continuous news cycle.

What You'll Be Doing

  • Secure local, national and international media coverage through proactive public relations including press releases, story pitching, media hosting, relationship building and database management.
  • Develop annual press release and media pitch plan based on overall marketing plan.
  • Serve and craft the voice of one of the most iconic brands in the industry.
  • Manage social media by creating content and responses aligned with Snowbird’s voice.
  • Serve as spokesperson for resort including crisis communications.
  • Host and coordinate all aspects of media FAM trips.
  • Maintain and build new relationships within local community and the ski industry.
  • Write, edit and proof effective marketing and executive communications as needed for resort initiatives.
  • Supervise the Communications Coordinator while developing them into a strong brand storyteller and leader.
  • Maintain a thorough understanding of AP Style writing.
  • Develop and track annual budget.
  • Manage and coordinate commercial photoshoots.
  • Attend in- and out-of-state media functions.
  • Maintain on-call availability, including weekends and holidays
  • Travel: Occasional business trips within/outside Utah


  • Occasional contact with guests.      
  • Direct and continuous contact with co-workers, management and other departments.
  • Must have the ability to interact at any time with guests and other employees in a pleasant manner and maintain good working relationships with others and all departments at Snowbird.

What We Need From You

Education & Experience Requirements:

  • Bachelor's Degree in a related field required.
  • 5 years’ experience in public relations, strategic communications, journalism or related field, with a proven track record of success pitching and placing client stories.
  • Ski or travel/tourism industry experience preferred.

Specific Requirements:

  • Must be able to ski or snowboard at an advanced/expert level.
  • Must be at least 21 years of age.
  • Valid Driver License with clean MVR (driving record).

Skills & Knowledge


  • Thorough understanding of AP Style and public relations practices.
  • Proven ability to speak articulately on-camera, in interviews, press conferences and while conducting presentations.
  • Strong written skills with a proven ability to write in AP Style. Creative writing skills are also required.
  • Ability to foster relationships regardless of personality and maintain high level of professionalism regardless of situation.
  • Familiarity with local, national and international ski industry and journalists is instrumental.  
  • High level of interpersonal skills to handle sensitive and confidential situations and documentation.
  • Strong attention-to-detail is necessary as is being highly organized.
  • Ability to work in a dynamic, fast-paced environment with minimal supervision.
  • Must be able to ski or snowboard at an advanced/expert level.

    Working knowledge of Microsoft Office suite and other computer functionality required. Experience with project management and media tracking platforms.

How You'll Be Working

Work Schedule:
  Shifts vary, may be early morning or late evening, weekends, holidays, depending on business levels. Typical work week is Monday-Friday, 8:30-5:00pm, with some nights and weekends as required by workload and special events.

  • Must be prepared to stay overnight if necessary on occasional times of road closures.
  • May experience unusual stress from high business volumes, deadlines, continual work with public, winter conditions, snow night requirements and commuting to/from Snowbird.


  • Must be able to lift 25 lbs.
  • Must be able to ski or snowboard
  • Must be able to stand for long periods of time.
  • Must demonstrate ability to bend, kneel, handle, reach, grasp and perform repetitive motions.
  • General office environment with limited physical activity.
  • Work is outdoors and requires constant exposure to cold and other extreme weather conditions.
  • Work is routine in pleasant, comfortable surroundings. General office conditions prevail.  
  • Work is subject to frequent interruptions making continuity and accuracy difficult, frequent exposure to noise.

*All job opportunities at Snowbird Ski & Summer Resort require the ability to comply with our Professional Appearance, Drug & Alcohol and Employee Conduct Policies.

Note: This job description is not intended to be an exhaustive list of all duties

About Snowbird

Averaging more than 500 inches of snowfall a year, Snowbird is celebrating 50 years as North America’s most accessible alpine resort destination. Located just 29 miles from Salt Lake City International Airport, Snowbird provides year-round big mountain experiences at the top of Utah through its iconic Aerial Tram and 2,500 acres of legendary terrain.