Graphics Designer - Content Production
Posted by RETAY USA on 07/30/2026
Job Basics
Industry Sector: Hunting/Shooting
Job Categories: Design - Graphic
Company Type: HardGoods/Equipment
State: MD
City: Easton
Country:
Required Experience: 3 - 5 years
Job Type: Full Time
Salary: $65-75,000
Required to Relocate: No
Required to Travel: No
Employee May Telecommute: No
Job Seeker Must Live Within: 50+ miles
Job Description & Requirements
The Role
Banshee Brands is the parent company of two firearms and optics brands, and we're building an in-house creative engine to feed all of them.
This is a hands-on production design job. You'll report to the Director of Marketing and turn briefs into finished, shipped creative: email heroes, web banners, social assets, packaging, hangtags, catalog spreads, dealer materials, and trade show graphics. Real volume. Real deadlines. Three brands.
Here's what makes it different from every other designer job you're looking at:
We expect you to use AI, and we'll pay for the tools. We are not hiring someone to hand-build one beautiful asset a week. We're hiring a designer with real Adobe craft who has also figured out how to use generative image tools to produce at a scale that used to require a full content team.
If you've been quietly building that skill on your own time and waiting for an employer who wasn't scared of it — who would actually fund the stack instead of telling you no — this is that job.
The Brands
RETAY USA — The North American arm of Retay Arms (Konya, Turkey). Semi-automatic shotguns built for people who hunt hard: the Inertia Plus rotating bolt, deep-bore-drilled barrels, factory-lengthened forcing cones. Audience: waterfowl and turkey hunters. The look is cold mornings, flooded timber, wet dogs, and gear that works at 19 degrees.
BREDA — Founded in Milan in 1861. Barrel obsessives out of Val Trompia, Brescia — the heart of Italian gunmaking. Audience: wingshooters, sporting clays competitors, and shooters who want Italian craft. The look is heritage, restraint, hand-finishing, quiet confidence.
AEGIS — Our newest brand, launching now: red dot optics for rifles and pistols. Aegis stands alone and also ships bundled with select Retay guns at launch. The audience is wider than either shotgun brand — hunters, competitive shooters, and defensive users. The look is precision, glass, and technology: macro detail, through-the-optic reticle shots, clean spec-forward layouts.
You'll help define what Aegis looks like from its first year. Most designers don't get to do that once, let alone at a brand shipping on day one.
Three brands. Three completely different visual languages. Keeping them distinct — never letting Italian walnut bleed into marsh grass, or either one into an optics spec sheet — is the actual difficulty of this job.
What You'll Do
Visual Content
Design high-impact assets across email marketing, web banners, social, print, catalogs, and digital media.
Brand Consistency
Ensure every visual touchpoint aligns with brand guidelines and resonates with the outdoor and shooting community.
Campaign Creative
Develop hero imagery and promotional graphics for product launches, seasonal sales, and ambassador features — starting with Aegis and the Aegis-on-Retay bundle.
Production Support
Work with printers and vendors on physical assets: hangtags, packaging, POP, dealer kits, and large-format booth graphics. You don't need to be a prepress expert — our printers handle that end. You do need to hand them clean files and know what happens when RGB goes to a press.
AI-Accelerated Production
This is the core of the role, and it's the reason it exists:
• Image generation and editing. Adobe Firefly inside Photoshop and Illustrator (Generative Fill, Generative Expand, Text-to-Vector), plus whichever frontier model you prefer — Nano Banana Pro, FLUX.2, Midjourney, GPT Image, Ideogram, Recraft. We don't care which. We care that you have an opinion about which you reach for and why.
• Judgment. You know when not to use AI. Fake-looking hero shots get sniffed out fast in the hunting world, and the brand equity we'd burn is worth more than the render time we'd save.
• Hybrid product workflows — this is the whole ballgame. Our products have to be right. General-purpose models render firearms badly — wrong actions, floating parts, impossible geometry — and hunters catch it in half a second. You'll composite real product photography (we have a library, and you'll have studio access) into AI-generated environments: masking, inpainting, relighting, reference-driven consistency. Not text-to-image guesswork.
• Volume. Ten concepts before lunch is the point. Shipping one that looks like AI slop is not.
• Licensing. Not every model grants clean ownership of its output, and terms change constantly. You check before it runs in a paid campaign.
Where This Role Goes
We're hiring for what you can do now, and funding what you'll be able to do next.
Year one, you own the still-image pipeline across all three brands.
Beyond that, video. Meta and Google restrict firearms advertising hard, which means organic short-form is one of the few channels that genuinely works for us — so it matters, and it's where this role grows. AI video platforms like Higgsfield, Runway, Veo, and Kling are a natural extension of the compositing instincts you'll already have. If you can already do it, that's a real advantage in hiring.
Two years from now you'll have a skill stack and a body of work almost nobody in this industry has. That's the deal we're offering.
What This Role Is Not
To be clear up front, because it saves us both time:
• You are not writing copy.
• You are not managing social accounts or community.
• You are not running the email platform or the media buy.
• You are not setting marketing strategy.
You're the person who makes the work look extraordinary, faster than anyone thought one designer could. That's the job, and it's a big one.
What You Bring — Required
• 2–4 years in graphic design or brand creative. Agency or in-house both fine.
• Expert-level Adobe Creative Cloud. Photoshop, Illustrator, and InDesign are non-negotiable. This is a hard filter, and we will test it.
• Demonstrated commercial AI image work. Not experiments — work that shipped, that you can walk us through step by step. This is the heart of the role. Everything else on this list is teachable; this is what we're actually hiring for.
• Print-ready file preparation. Bleeds, color modes, die lines, packaging. You hand printers clean files. Deep prepress expertise is a bonus, not a requirement.
• Speed and self-management. You take a brief, ask the right questions once, and come back with finished work on time.
• Range. Three brands, three voices, no bleed.
• Legally authorized to work in the U.S. and able to pass a background check.
Bonus Points
None of these are required. Any of them moves you up the pile.
• AI video production — Higgsfield, Runway, Veo, Kling, or equivalent. This is the single biggest differentiator on this list.
• Motion graphics and short-form vertical editing — After Effects, Premiere, DaVinci Resolve, CapCut.
• Photography — product and field/lifestyle. Lightroom or Capture One.
• 3D product rendering — Blender or KeyShot. Rendering a gun in a new camo pattern, or an optic on a new host, without a photoshoot is a superpower here.
• Pipeline AI work — ComfyUI, ControlNet, LoRA or reference training for product consistency.
• Web and email production — Figma, Shopify, Klaviyo/Mailchimp, working knowledge of HTML/CSS.
• Deep prepress and print production experience.
• You know the firearms advertising landscape. Meta and Google restrict our category hard. If you already understand what that does to creative, say so.
• You're one of us. You hunt, you shoot, you're outdoors. You know why a lengthened forcing cone matters and you've been cold enough to appreciate a gun that still cycles. We can teach the category. We'd rather not have to.
Your First 90 Days
• Fluent in all three brand systems; a working template library built for email, banner sizes, and social formats.
• The AI stack stood up, documented, and license-cleared — a real pipeline, not a pile of personal subscriptions.
• Contributing finished creative to the Aegis launch.
• Hitting the creative calendar without a missed date.
How to Apply
Send resume with cover letter to dv_barrera@bansheebrands.com:
1. Your portfolio. Required. No portfolio, no consideration.
2. Three to five pieces, each with a one-line note: what was hand-built, what was AI-assisted, and how.
3. One paragraph on the AI workflow you're proudest of — what it produced, and what it replaced.
Shortlisted candidates may be invited to a practical exercise.
Compensation & Benefits
• Base: $65,000 – $75,000, depending on demonstrated skill.
• A funded tool stack. Adobe Creative Cloud plus the generative platforms you need.
• Health, dental, vision, 401(k), PTO
• Industry perks: pro-deal pricing, gear, trade show travel
Banshee Brands, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
