The primary responsibilities of the Product Line Coordinator are to coordinate and manage information and data pertaining to the product line management, product creation and development, and go-to-market processes. The PLC coordinates and prioritizes flow of information and process as necessary to convey to internal/external stakeholders and consumers. They work with assigned category team to help coordinate data and information which helps determine new product and consumer needs, price points, strategic developments. The PLC is expected to help champion a product's introduction from conception through go to market launch and acts as the communication liaison on all details pertaining to the product line. They may aid in performing consumer and competitor analysis for the respective category. The PLC is responsible for aiding in the management of the product planning process, the line plans, certain development information and production information for respective product categories with a very close attention to detail. The PLC is also responsible for initiating, developing and maintaining data communication specifically with sales and marketing.