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We do “excitement research” at the Bicycle Manufacturing Company. We don’t believe in all that conventional stuff. We take a different approach. Not just to be different but to do the right thing. The right thing so that the people who ride our bikes have the perfect ride experience – and the most fun. Downtown, at the races or out on the trails. BMC Researches Excitement At BMC, research and development also means constantly questioning everything. It’s an essential part of the BMC philosophy. Think outside the box, and you won’t get boxed in. How can we combine design and function to achieve originality? Why not develop a pure racing bike with the comfort factor? Why not produce high-end bikes in Switzerland? Questioning also means testing your results according to the highest standards: our bikes are subjected to the toughest tests so that afterwards we can continue to work on the detail based on feedback from riders such as Cadel Evans, the 2009 Road World Champion, and Roger Rinderknecht, one of the best fourcross racers in the world. And all that with Swiss thoroughness and precision.