Our Philosophy is pretty simple. Enjoy life outside and in, respect your fellow man and woman, always honor our precious fishing environment and its resources. Make your own luck.
Every so often a company will come along and break the status quo. That is us, and we do things a bit differently. We want to change the fishing industry, and elevate it to a new and superior level. We have no secrets or lucky charms. Our fishing products are tackle artistry, built for anglers who demand excellence.