Traeger Wood Fired Grills Profile

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Company Description

We invented the wood-pellet grill over 25 years ago and are now the #1 selling brand in the U.S.  Just over a year ago, a new management team acquired Traeger and today we are one of the fastest growing brands in outdoor cooking. Our posse has a proven track record of building globally distributed, world class brands—the kind you’ll be proud to represent on and off the job.

This is not our first rodeo, we know how to win and have fun along the way. We entered the BBQ category because it’s ripe for disruption, and our strategy is already working. We are winning with disruptive product, sales and marketing, and most importantly, an extraordinary team. Culture is one of our key strategic initiatives. It starts with people, and we have incredible people. To help further develop our culture we invested in a purpose-built headquarters in Smoke Lake City, Utah. Our new state-of-the-art facility houses our office, indoor and outdoor kitchens, full outdoor deck and includes bike/running paths, showers, happy hours, BBQ Classes, pop-up restaurants, events and more.

Traeger is the greatest grill most people have never heard of. Our consumers are fiercely loyal and have a contagious passion for our product. Some of the best cooks, chefs, influencers, events and media outlets are lining up to partner with us to grow awareness and buzz for the brand. We will grow by building on the lifestyle that brings more people together to create a more flavorful world, through making it simple to cook outdoors with wood.