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Marketing Communications Coordinator

 

Posted by Vortex Optics on 10/24/2024

Job Basics

Industry Sector: Hunting/Shooting, Lifestyle, Outdoor

Job Categories: Marketing & Digital Marketing

Company Type: HardGoods/Equipment

State: WI

City: Barneveld

Country: United States

Required Experience: 1 - 3 years


Job Type: Full Time

Salary:

Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

Vortex® is made of many teams, but we all share a common goal: Elevating every team member to achieve the personal and career goals that lead to a fulfilling life. Your satisfaction drives our success, and we want you to not only excel in your role, but to gain the skills you need to take the next step. We are constantly seeking out new ways to help you be happier because your creativity and skills make us who we are.
 
Vortex is looking for a talented individual to join our Marketing team. As a Marketing Communications Coordinator, you will be responsible for assisting with marketing communications efforts with our brand strategy, paid marketing strategy and execution, paid sponsorships, product allotment and other activation and promotion opportunities. 
 
What You’ll Be Doing
  • Provide input and assist in shaping public relations and paid marketing strategy, so that Vortex remains a leader in the industry, focused on innovation and creativity.
  • Assist in organization, execution, and evaluation of paid marketing efforts – key tasks include collection of internal and external performance metrics, management of discount program and activation opportunities, and proactive development of tools to measure effectiveness.
  • Work closely with other Vortex Marketing Department staff to execute paid marketing advertising needs, from strategy and development of creative materials to execution of ad submissions with vendors – act as Marketing Communications team conduit to Project Management team to ensure collaboration.
  • Develop, organize and track processes to prospect new paid marketing and media opportunities. 
  • Develop, organize and track processes to measure effectiveness of paid marketing efforts and evaluate external options to better track effectiveness. 
  • Manage product allotment, product seeding, and test and evaluation programs to ensure processes, goals and opportunities to measure success are clear and established.
  • Collaborate with marketing teams as needed to develop workflows to maximize efficiency of Marketing Communications team processes. 
  • Work collaboratively with Community Manager to assist in maximizing collaboration with current Vortex® ambassadors.
  • Work collaboratively with Community Manager in developing, organizing and tracking performance metrics for Vortex® ambassadors to measure effectiveness and determine future goals and outcomes.
  • Other duties as assigned. 

Job Requirements

  • Bachelor’s degree and 2+ years relevant experience (or equivalent combination) pertaining to marketing, public relations, project management or related areas. 
  • Firm knowledge of established and potential new paid marketing efforts and approaches. 
  • Forward thinking - an ability to develop new ideas regarding content creation and paid marketing efforts. 
  • Ability to stay organized and effectively manage multiple tasks. 
  • Ability to manage professional relationships and meet deadlines across multiple sections within Vortex Marketing Department. 
  • Desire for collaboration, both within Vortex® and with external partners. 
  • Ability to adapt to new tasks quickly and make timely decisions. 
  • Must be willing to travel. 
  • Must be comfortable around dogs and firearms. 
  • Openness to grow and take on new tasks. 
When you join Team Vortex, you’ll enjoy:
  • Great health, dental and vision insurance
  • Paid time off (PTO) and holidays
  • 401(k), life insurance and short- and long-term disability
  • Employee Ownership Opportunities
  • Various onsite amenities including a fitness center, a nature preserve with walking trails and dog friendly work areas
  • Neighboring daycare facility
  • Casual and flexible work environment
  • Employee discounts on industry leading products
What’s it like to join Team Vortex?
From the production floor to the repair room, from consumer sales to new product development, we’re a growing team of makers and doers, working together to give our customers an experience they’ll never forget. Our employees thrive in situations that require demonstrating our core values:
  • About You 
  • Customer is King
  • Willingness to Shovel Snow
  • Be the Buffalo
Every Vortex product that leaves our door is covered by our Very Important Promise (VIP) Warranty. The Vortex VIP Warranty simply means, if you ever have a concern, issue or want to order a Vortex product, you will be met with a customer experience that will exceed all expectations! Our promise is unlimited, unconditional and lasts a lifetime. Whether your Vortex role is in Sales, Customer Service, IT, Marketing, Finance, NPD or Operations, every day starts with supporting that promise and PUTTING THE CUSTOMER FIRST!
 
*Must already be authorized to work in the United States on a full-time basis for any employer.
*This is a full-time, onsite position working in Barneveld, WI.

About Vortex Optics

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Vortex® is an employee-owned and operated business of hard-working folks headquartered next to our friendly neighbors in Barneveld, Wisconsin.

The Hamilton family founded Vortex® to change how business is done by putting customers at the center of everything we do. From tagging your first buck, to hitting the range with friends, to using the right optic to get closer to nature, our team thrives on your success.

Now over 400 American team members strong, we work diligently to give you the best optics and apparel in the industry. And we deliver it all with our legendary VIP® Warranty: Our unlimited, lifetime promise that if you ever have a problem, we have your back.

Simply put, we care more, and we back that up every day with service that consistently raises the bar in the optics industry and beyond.



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