Marketing Manager

        Job Summary

• Has exceptional communication, organization, and project management skills

• Is a marketer who understands sales funnels and how content and advertising intersect

• Is an experienced and strong copywriter and storyteller

• Is well versed in social media marketing and trends

• Is familiar with website content management and email marketing software and automation

• Has experience working on campaign launches

• Has managed partnerships and/or team of athletes or ambassadors

• Loves imagining and bringing to life collateral for on-site and off-site events, merch, etc.

• Is comfortable working in and managing across a creative team environment

• Is proactive and thrives in a fast-paced, get-it-done, self-directed work environment (we'll

  provide plenty of guidance, feedback, and support but need you to crank on your own, too)

• Has familiarity marketing for start-ups and/or experience-based brands

• Has familiarity with backcountry skiing and intuitively understands Bluebird's audiences

• Has a passion for sharing backcountry experiences with others

• Bonus but not necessary: Graphic design or video editing

• Bonus but not necessary: Experience with WordPress, Active Campaign, Planoly

• Bonus but not necessary: Industry intel and experience marketing for a guide service or ski area

• Can begin ASAP

       Duties

• Annual, monthly, and weekly campaign planning and execution

• Developing and executing on acquisition, retention, and engagement strategies and tactics

• Understanding, refining, and expanding Bluebird's audiences

• Keeping the Bluebird website current and full of exceptional informational and story content

• Concepting, creating, and scheduling e-newsletters; managing email marketing database

• Developing press kits and building and maintaining relationships with media

• Overseeing the Bluebird Annual Report and other pamphlets and reports

• Overseeing collateral for events, swag, merchandise

• Managing a content/story/design team, advertising specialist, athlete/ambassador team, and

  public relations contractor

• Coordinating with the Guest Services team and the Group Sales, Partnerships, Events Lead

• Managing a modest marketing budget

• Tracking and reporting on key metrics

• Managing Bluebird's social platforms (optional)

• Administrative and other related duties as assigned

  Commitment

  This position is full time and begins immediately.

  Reports To

  Co-founder, Erik Lambert

  Location

  The Marketing Manager position is based out of our office in Golden, Colorado. However, we will consider a partially remote setup for the right candidate.

  Compensation & Benefits

  $50,000–$58,000 annually depending on experience. Full-time, salaried, exempt position. Ample vacation in line with our vacation policy.
  Bluebird Backcountry is a startup and does not offer healthcare or other benefits at this time. You'll also get a Bluebird Backcountry season pass, pro deals, and other Bluebird team perks.

  To Apply

  Contact Ryan at ryan@bluebirdbackcountry.com with “Marketing Manager” in the subject line. Include the following:

• A brief cover letter

  A resume detailing your experience

• A portfolio or deck that showcases the quality and impact of your prior work

• Please include writing samples that cover a broad spectrum: marketing copy, story, social, etc.