Social Media Marketing Manager

Posted by DECKED on 08/29/2022

Job Basics

Industry Sector: Fishing, Hunting/Shooting, Lifestyle, Outdoor

Job Categories: Editorial-Video-Photo, Marketing & Digital Marketing, Social Media - Digital Marketing

Company Type: Accessories, HardGoods/Equipment

State: ID

City: Ketchum

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time

Salary: 50,000-100,000

Required to Relocate:

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: 50+ miles

Job Description & Requirements

Job title: Social Media Manager

Reports to: VP of Marketing

Based: Ketchum, ID

JOB DESCRIPTION:

Get inventive, get disruptive, and exercise your creativity to help muscle DECKED to brand Nirvana.

Join the DECKED Marketing Team making an impact with an industry-leading social media and content strategy, inventive storytelling, and community building. The ideal candidate for this role is passionate about social media, has experience with new platforms like TikTok and Instagram Reels, and understands how to bring social-first content to life. They are a highly collaborative team player and comfortable both leading and contributing to cross-functional team sessions. This role will work closely with our Brand Director, content jockeys, and marketing team to build and execute the living hell out of our social media strategy.

Grab a shovel and do the work to help us continue to grow into the first real brand in a massive industry full of marketing dinosaurs. So buckle up, and get ready to get comfortable being uncomfortable!

RESPONSIBILITIES:

Social Media Strategy, Content, and Brand Voice

- Build and execute organic social media strategy while elevating DECKED’s brand identity

- Produce, select and edit social-first photo and video assets optimized by platform

- Concept and create/edit video content for TikTok and IG Reels

- Copywrite, proof, and publish social media content, with impeccable syntax and grammar and on-brand messaging and voice

- Create and execute a social media editorial calendar that aligns with our marketing calendar, product launches, third party endorsements, promotions, creator opportunities, and the like

- Reference established systems and develop new ones to constantly gauge performance and drive improvement

- Be the social media marketing thought leader, staying on top of platform changes and rapidly evolving trends 

Collaboration Across Marketing Team

- Work closely with the VP of Marketing and Brand Director on content strategy, identifying underlying content needs and social-first concepts

- Work closely with Brand Director on social media strategy and performance

- Collaborate with the Community Marketing Manager and Brand Director to leverage creator outreach, acquire collaborators, and distribute branded content across various social channels

- Provide the digital marketing team top performing assets and lead generation strategies

- Monitor engagement and manage marketing team responsible for direct messages, 1:1 communication, and customer service across all social platforms

- Lead brainstorms to develop concepts for social-first content and brand campaigns

- Contribute to and further develop DECKED social media guidelines Analytics and Reporting

- Report on trends in conversations, reviews, and customer feedback to share with marketing, customer service, sales, and product teams

- Leverage analytical tracking tools to track and enhance engagement, audience growth, and social share of voice

- Drive and established KPI’s to track and modify strategy based on results

- Gain insight into successes, failures, and opportunities for improvement, providing data as requested

- Monitor best-in-class social media examples across various industries to benchmark and improve DECKED’s social media presence

Key Requirements:

- Flexibility with work hours and schedule

- Willingness to travel as needed

- Bachelor’s Degree in Marketing or similar field or proven experience

- Minimum 4 years professional experience in social media, content creation, and/or marketing

- Expertise with social media platforms (experience utilizing TikTok on behalf of a brand account is a plus)

- Must have proven experience with a wide range of creative formats and platforms including short-form video production, photo editing, asset management, and live video

- Excellent writing skills and the ability to customize copy to specific audiences/markets

- Must be highly motivated and proactive with proven problem-solving and deadline management skills

- Experience working in the outdoor or automotive industry a plus

- Background in and passion for hunting, fishing, powersports, automobiles, outdoor and/or other pursuits relevant to DECKED’s primary market categories

Compensation and Benefits:

- Key marketing position with room for career advancement at a company focused on professional growth and development

- Compensation DOE

- Insurance: health, dental, and vision

- Two weeks paid vacation per year, reasonably flexible work hours

- DECKED Wellness Benefit plan

About DECKED

Based in Ketchum, Idaho, with production facilities and manufacturing in Defiance, OH, and St. George, UT, DECKED designs, engineers, and manufactures storage and organization products for pickup trucks and cargo vans. Since 2014, DECKED has been passionately dedicated to making working and recreating out of trucks and vans more efficient, safe, and convenient.

Note: The statements herein are intended to describe the general nature and level of work performed by employees, but are not a complete list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

About DECKED

Based in Ketchum, Idaho, with production facilities and manufacturing in Defiance, OH, and St. George, UT, DECKED designs, engineers, and manufactures storage and organization products for pickup trucks and cargo vans. Since 2014, DECKED has been passionately dedicated to making working and recreating out of trucks and vans more efficient, safe, and convenient.