The Outdoor Industry Jobs Marketplace

Director of Sales


Posted by The Allen Company on 12/01/2022

Job Basics

Industry Sector: Hunting/Shooting

Job Categories: Management - Sales

Company Type: Accessories, Apparel/SoftGoods, HardGoods/Equipment

State: CO

City: Denver

Country: United States

Required Experience: 7 - 10 years

Contact Name: John Grover

Job Type: Full Time


Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: 50+ miles

Job Description & Requirements

Director of Sales

Allen Company ( has grown into one of the premier brands in the outdoor industry. We passionately focus on developing high-quality gear with exceptional value for the outdoor enthusiast. As outdoor enthusiasts, we understand the customers’ passion for what they do and are excited to be the brand they choose for their next adventure. Whether you take to the mountains or your back yard, our products are designed and tested by outdoor experts to ensure optimal performance at the highest level. Your experience is only limited by your gear—discover your potential with Allen Company.



Reporting to the VP, Sales & Marketing, the Director of Sales is responsible for the management of both our internal sales organization and our team of independent wholesale representatives. The ideal candidate will have successful experiences selling products to major outdoor retailers (Walmart, Dick’s, Bass Pro Shops, etc.), leading a high performing sales team that manages key accounts and a group of external independent sales representatives, and will be highly analytical. This job will office at our Head Quarters in Louisville, Colorado and travel up to 30% of the time.



  • Work closely with the VP, Sales & Marketing, and leadership peers across the organization to develop and execute on key sales objectives.
  • Design and implement strategic plans to reach overall sales targets.
  • Create both short-term and long-term sales goals and objectives for all members of the sales organization.
  • Work closely with customers to better understand their business needs and goals.
  • Ability to identify and solve customer pains as part of the selling process.
  • Oversee sales/account management of key “house” accounts.
  • Create strong relationships with key client stakeholders at senior and mid-management levels.
  • Understand the competitive landscape and market trends in the outdoor sporting goods categories.
  • Develop sales programs and promotions to generate incremental sales.
  • Collaborating with Marketing to develop sales collateral.
  • Lead the sales team by recruiting, selecting, supporting, developing, and motivating the team.
  • Developing and reporting the results of detailed annual budgets.
  • Ability to analyze key internal sales data, industry data, as well as retail POS results to drive actionable strategies.
  • Implementation and adoption of sales and marketing automation objectives such as B2B and CRM platforms.
  • Planning and executing both industry and customer trades shows.



  • At least 5 years of experience leading a successful sales team at an outdoor industry CPG company.
  • Have a passion for the outdoors and industry knowledge of outdoor sporting goods related products with an emphasis on hunting, shooting, and archery products.
  • Ability to travel 25% to 30% of schedule.
  • High level critical thinking skills and an ability to react and solve issues in a high energy, demanding environment.
  • Keen business sense, with the ability to find business solutions to fulfill opportunities.
  • Excellent presentation skills with the ability to communicate our value proposition as well as strong negotiation skills.
  • Strong analytical capabilities – working knowledge of retail/wholesale business math and key performance metrics.
  • Effective collaborator with excellent people skills supporting a team environment.
  • Proficient in MS Office: Outlook, Excel, and Word.  CRM experience would be a plus.


What you get:

  • Excellent compensation and bonus program commensurate with experience.
  • Benefits package including Health, Dental, Life Insurance, and 401K.
  • Generous paid time off and holiday policy.
  • An “own your job” and get it done supportive culture.
  • The chance to learn and grow your career with a profitable, privately held, and scaling outdoor industry company.


At Allen we work to build a culture that attracts a diverse mix of talented people who are committed and vibrant team members that bring determination and passion to work every day. We recruit, develop, and retain the most talented people from a broad and diverse candidate pool. We encourage you to apply!


About The Allen Company

In the stormy fall of 1970, our owner embarked on a journey to make the best gun cases your hard-earned money could buy. Today, ALLEN Company is still operating under the same family ownership and has expanded into shooting, hunting, archery and tactical

What started over 50 years ago, in Broomfield, Colorado, with a single gun case, Allen Company has grown into one of the premier brands in the outdoor industry. We passionately focus on developing high-quality hunting, shooting, archery, and tactical gear with value.