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Direct Sales Manager


Posted by Alchemy Bikes on 01/09/2023

Job Basics

Industry Sector: Bike

Job Categories: Customer Service

Company Type: HardGoods/Equipment

State: CO

City: Golden

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time

Salary: $60,000 - $72,000

Required to Relocate: Yes

Required to Travel: No

Employee May Telecommute: No

Job Seeker Must Live Within: 25 miles

Job Description & Requirements

Role: Direct Sales Manager

Status: Full-time

Location: On-Site in Golden, CO

Compensation: $60k - $72k Base + Incentives

Reports to the company CEO

About Alchemy Bicycles

Alchemy is a bespoke bicycle fabricator located in Golden, Colorado, and committed to combining all the elements for pinnacle bike-riding experiences. Alchemy provides a boutique service throughout every customer’s journey. To create the best bike riding experiences for our riders, Alchemy is a direct-to-rider brand. Alchemy does everything from fabricating bikes in our Colorado workshop to delivering fully assembled boutique bikes right to our rider’s door. All our bikes are engineered, designed, prototyped, and developed entirely in our Colorado workshop, ensuring that our bikes are the finest you can find anywhere in the world.

About The Role

Alchemy Bicycle Co is hiring a Direct Sales Manager responsible for all aspects of our rider experience.  Primary touchpoints include the brand’s showroom, and demo center, fielding inbound phone, chat, and email inquiries, and making outbound phone calls and emails.  Additionally, this role is responsible for strategic follow-up focused on maximizing sales results.   Alchemy is a small but growing cycling company, so today, this is a single-contributor role that intends to hire additional Sales Representatives on an as-needed basis.  This role is ideal for passionate riders, equally well-versed in Road and Mountain Riding, with professionally developed sales acumen and intrinsic leadership skills.  An ideal candidate will have 3+ years of technical experience in retail bicycle shops, 2+ years of professional sales experience, a dynamic and engaging personality, a highly detail-focused mindset, and a desire to expand and grow their skills at an exciting new role at an emerging brand.  


  • Achieve growth and hit sales targets by successfully managing sales leads through direct sale activities

  • Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs

  • Schedule consultations and tours with prospective customers

  • Communicate with customers to establish realistic expectations and offer support through the production process’

  • Run and operate Alchemy’s customer database (CRM), and a systematic approach to generating and successfully converting leads into sales

  • Offer exemplary customer service to our current and prospective clients

  • Utilize the data and reporting from our CRM to present sales, revenue, and realistic forecasts to the management team

  • Identify emerging markets and market shifts while being fully aware of new products and competition status

  • Set objectives, provide coaching, and monitor performance of sales representatives once they are hired into the company

  • Work with marketing department to maximize sales leads


  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization

  • Successful experience as a sales representative or sales manager, consistently meeting or exceeding sales targets and close rate KPI

  • A systematic and structured approach for daily task management and organization

  • Intimate knowledge of the both Road and Mountain bikes, and the greater cycling industry, including current trends and component specifications

  • A naturally inquisitive nature that is always excited to learn, grow, and develop


  • Ten days PTO, five days sick leave, and a paid holiday schedule

  • Health insurance reimbursement

  • IRA Plan

  • Killer deals on our own bikes and access to discounted industry prices

  • Casual dress code and a collaborative culture

  • Bike riding whenever possible


We look forward to speaking with you about this role!  Kindly submit your resume and a cover letter detailing what is most exciting for you about this role to

About Alchemy Bikes

Alchemy is a direct-to-rider fabricator in order to create the best bike riding experiences for our riders. Alchemy does everything from fabricating bikes in our Colorado workshop to delivering your fully assembled boutique bike right to your door.