Social Media Manager - Hunting/Shooting Accessories
Posted by Vista Outdoor on 01/16/2023
Industry Sector: Hunting/Shooting, Lifestyle, Outdoor
Job Categories: Social Media - Digital Marketing
Company Type: Recreation
City: Overland Park
Country: United States
Required Experience: 3 - 5 years
Job Type: Full Time
Salary: $70,000 - $90,000
Required to Relocate: Yes
Required to Travel: No
Employee May Telecommute: No
Job Seeker Must Live Within: 25 miles
Job Description & Requirements
Vista Outdoor is seeking a Social Media Manager to curate, execute, and analyze the public-facing image of the Hunting/Shooting Accessories Business Unit through social media platforms including Instagram and Facebook and extending to curation/optimization of our YouTube channels.
The ideal candidate will have prior experience within the firearms, tactical industry, and/or hunting industry and be able to speak with authority on firearms, military/law enforcement tactical gear, and related topics. The chosen candidate must display the ability to multitask, craft grammatically correct copy, and maintain multiple different brand voices across various channels.
This position reports directly to the Marketing Manager and will work hand-in-hand with our in-house Marketing team as well as outside agencies.
Easy going yet hard working. Must be able to juggle multiple time-sensitive projects and keep a cool, logical mindset. Must have a thick skin and sharp sense of humor to handle the realm of social media interactions. Be able to problem solve and work on creative solutions across a variety of internal departments. Be bold enough to brainstorm unique and interesting social content while being comfortable with putting your nose to the grindstone and knocking out daily tasks. Ability to effectively work inter/intra-departmentally
Create and Maintain 30+ Day Social Media Schedule
Interact with Social Media Users in Timely and Professional Manner
Exude Personality and Understanding of Current Events through Interactions
Work with Marketing Team to Develop Public Brand Persona and Tone
Field Product-Specific Inquiries
Craft Eloquent, Error-Free, and Accurate Copy for Social Media Posts
Work with Product and Customer Service Teams to Ensure 100% Accuracy of ALL Posts and Responses
Work with Photo/Video Team to Ensure Deep Content Stable to Serve Social Media’s Needs
Work with Ecommerce Team to Drive Web Traffic and Support Initiatives
Compile Reports to Understand Content Success and Inform Best Practices
Identify Relevant Influencers in Core, Adjacent, and Reach Markets
Devise Creative Collaborations with Influencers, Brands, and Media on Social Platforms
Curate and Manage YouTube Accounts
Coordinate/Execute Facebook + Instagram + YouTube Promoted Posts, Advertisements, etc.
Design digital media campaigns aligned with business goals
Coordinate the creation of digital content across Brands
Coordinate with creative team to design digital content
Content Creation, when needed
Establish our web presence to boost brand awareness
Maintain a strong online company voice through social media
Liaise with Marketing, Sales and Product development teams to ensure brand consistency
Suggest and implement direct marketing methods to increase profitability
Monitor ROI and KPIs
Stay up-to-date with digital media development
Bachelor’s Degree in Related Field or Equivalent Work Experience. Greater Emphasis Placed on Experience vs. Education.
5+ Years of Experience in Firearms /Outdoor Industry – Preference Toward Marketing and/or Product Experience
Knowledge of Facebook Ads Manager
Experienced with Spredfast, Sprinklr, Hootsuite, or Other Social Management Platform
MUST Be Proficient in Written English – Punctuation + Grammar
About Vista Outdoor
Vista Outdoor Inc. is a leading global designer, manufacturer and marketer of outdoor recreation and shooting sports products. We are headquartered in Anoka, Minnesota and employ approximately 5,900 skilled workers worldwide. We have multiple manufacturing and distribution facilities across the U.S., Canada, Mexico and Puerto Rico along with international customer service, sales and sourcing operations in Asia, Canada and Europe.
We operate through two reportable segments: Shooting Sports and Outdoor Products. Together, our segments serve the outdoor sports and recreation markets through a diverse portfolio of well-recognized brands that provide consumers with a wide range of performance-driven, high-quality and innovative products.