The Outdoor Industry Jobs Marketplace

Marketing Manager


Posted by Route Werks on 02/01/2023

Job Basics

Industry Sector: Bike, Outdoor

Job Categories: Marketing & Digital Marketing, Public Relations, Social Media - Digital Marketing

Company Type: HardGoods/Equipment

State: CT, MA, RI

City: Providence

Country: United States

Required Experience: 3 - 5 years

Contact Name: Thor Dieringer

Job Type: Full Time

Salary: Competitive. Commensurate with experience

Required to Relocate: No

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: Telecommute

Job Description & Requirements

Title - Marketing Manager

Status - Full-time


Route Werks is seeking a passionate individual that is interested in being a key part of building a brand. 

The Marketing Manager role is responsible for the development, implementation, and maintenance of cohesive brand storytelling across multiple channels to engage our multifaceted audience. In short, you are the brand’s voice. 

The right person for this job will thrive in a fast-paced, mostly self-directed work environment. Operating within our small company means variety in your day-to-day. Some days you might be in front of a computer editing copy for a round of emails, while the next, you’re getting paid to ride your bike during a photo shoot for our next ad. Creativity is at the core of this job. 

Staying on top of current marketing, cycling, and business trends will inform your daily work as you create and implement a marketing strategy that complements the brand’s near-term vision while also growing it to meet the longer-term goals. 

Oh, and did we mention it would be great if you love bikes?


Competitive. Commensurate with experience.

Annual salary with bi-monthly pay period.

Required Qualifications



3-5yrs marketing experience.

Working knowledge of major social media platforms.

Adobe Creative Solutions fluency

Preferred Qualifications

  Cycling/Outdoor Industry experience

Copywriting experience

Location - Flexible. Local preferred but open to remote work for the right candidate.

Travel - Some travel may be required.

About Route Werks

Route Werks is a brand built by cyclists. The freedom and possibility for adventure that comes with all types of bike riding is one that we are deeply passionate about. Whether you identify as a “cyclist” or simply love using your bike as a means of exercise or transportation, we aim to make products that make your adventures better.