Posted by White Duck Outdoors on 02/23/2024

Job Basics

Industry Sector: Lifestyle, Outdoor

Job Categories: Marketing & Digital Marketing

Company Type: HardGoods/Equipment

State:

City: Remote

Country: United States

Required Experience: 1 - 3 years

Job Type: Full Time

Salary: $42,000-$50,000 per year

Required to Relocate: No

Required to Travel: Yes

Employee May Telecommute: Yes

Job Seeker Must Live Within: Telecommute

Job Description & Requirements

Basics

• Full-time
• Benefits: Medical, dental, 401K
• Remote
• Required experience: 0-3 years
• Salary: $42K-$50K
• Required to travel: Yes (for expos or content shoots)

Who We Are

White Duck Outdoors manufactures and retails a range of outdoor lifestyle gear. This includes canvas tents, bags, tarps & covers, firewood carriers and more. We’re quickly moving towards becoming a complete solution for outdoor gear for camping, glamping, hunting and more.

We exist to give our community a way to disconnect from the stress of daily life and encourage people to get outdoors to #reconnectnow with friends, family, loved ones or, simply, themselves.

Our team has one thing in common: a love for the outdoors, and a deep desire to share this love with all of our customers. We do this by collaborating across desks and countries, with our team, partners and customers to grow this business and ultimately, grow our community of White Duck Wanderers.

Job Description

As our Digital Marketing Producer, you will be directly contributing to the growth and brand awareness of White Duck Outdoors by playing an integral role in helping producing high-quality assets, working with content creators and building our social media presence.

Content Creation

• Take our gear out regularly for content shoots
• Create high-quality photo assets for use across all marketing channels (socials, expo materials, ads, etc.)
• Create engaging short-form videos for use across Reels, TikToks and Shorts
• Support on video shoots with storyboarding and general direction. Videography experience not required.
• Capture content at company events or expos for use on socials
• Help tell the story of our company and products through diverse shoots (e.g. winter hot tent camping vs. summer glamping vs. fall hunting)

Social Media

• Lead the charge on all organic social media efforts
• Post regularly to all the platforms we're active on
• Engage with our community through comments, likes, shares and DMs
• Coordinate giveaways through collaborations with related brands
• Promote company sales and other initiatives on socials
• Prepare reports and analytics weekly and/or monthly for review

Content Creators & Ambassadors

• Identify content creators and ambassadors to appropriately represent our brand on various platforms
• Ensure consistent deliverables by maintaining a healthy pipeline of creators
• Consistently follow up with creators to ensure timely delivery of assets or posts
• Identify creators across a range of verticals (camping, hunting, overlanding, etc.)
• Help build & scale official ambassador program

Miscellaneous

• Attend certain consumer shows over the course of the year
• Maintain and organize asset library regularly
• Support other marketing initiatives on occasion, e.g. copywriting or vetting website

Qualifications

• 0-3 years of experience in a social media or content coordinator role
• Skilled with a camera and able to create high-quality product and lifestyle content
• Understands social media trends and what's required on various platforms
• Works well independently, as well as within a team
• Ability to execute a wide variety of tasks and work in a fast-paced team environment
• Keen attention to detail in planning, organization, and execution of tasks
• A desire to take initiative and willingness to learn

Equipment Provided with Role

• Camera: Sony A7R
• Lens: Sony FE 24-70 f/2.8
• Manfrotto Befree Advanced Travel Aluminum Tripod with 494 Ball Head (Lever Locks, Black)
• MacBook Air M1 2020 16 GB
• Other gear can be discussed as needed

Applying for the Role

• If your experience and interest aligns with this role, please attach your portfolio and social media and apply either directly through outdoorindustryjobs.com, or email me: moez@whiteduckoutdoors.com. Thanks! 

About White Duck Outdoors

White Duck Outdoors is an established outdoor lifestyle brand and we make gear for the outdoors that's (1) durable, (2) easy to use, and (3) responsibly manufactured. At White Duck, you'll find tents of all styles and sizes that are perfect for camping, outfitter groups, overlanding or a glamping getaway, a range of heavy-duty bags, dog beds for puppers that love an adventure, tarps to keep all your gear protected and we're moving towards becoming a complete lifestyle solution for the outdoors. 

We are either live with or in advanced talks with TSC, Moosejaw, Public Lands, REI, Bass Pro, Camping World, and independent retailers. 

The team is 100% remote and most operations are out of Salt Lake City, UT.