The Outdoor Industry Jobs Marketplace

Bicycle Industry Senior Research Manager


Posted by PeopleForBikes on 03/28/2024

Job Basics

Industry Sector: Bike

Job Categories: Business Opportunities

Company Type: DoesnotApply

State: CO



Required Experience:

Job Type: Full Time


Required to Relocate: No

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

Title: Bicycle Industry Senior Research Manager

Type: Full-time
Location: Flexible (bi-annual meetings in Boulder, CO, and up to 15% travel)

Industry: Bicycle Industry Trade Association
Employment and Classification: “At will” employment status


About PeopleForBikes

PeopleForBikes unites millions of Americans, thousands of businesses, and hundreds of communities to make every bike ride safer, more accessible, and more fun. Our mission is to get more people on bikes more often and make biking better for everyone. Nationwide, PeopleForBikes represents more than 325 supplier members and 1.4 million individual supporters. The U.S. bicycle industry contributes $88 billion annually to the U.S. economy and supports more than 780,000 jobs. PeopleForBikes is composed of a Coalition that is the U.S. bicycle industry’s trade association and a Foundation that supports and promotes bicycling’s benefits and backs crucial bike infrastructure projects and programs. Our goal is to make the U.S. the best place in the world to ride a bike.


Position Summary

PeopleForBikes is hiring a Bicycle Industry Senior Research Manager. This person will play a key role on our membership and development team and engage with bike industry members and stakeholders to understand research challenges and priorities, advocate for initiatives to address those needs, and support the industry with market intelligence. They will primarily work with sales trends, bicycle participation numbers, and consumer insights, and provide communications and consulting on the data to the industry. They will also help with general research and work to connect the dots between building great places to bike, ridership, and industry growth.

Insights learned from the data will be instrumental in driving informed decision-making and strategy development across the organization. This position reports directly to the VP of the Business Network and owns the relationship with our long-standing strategic research contractor. 



Don’t meet every requirement? No problem. Studies show that women and people of color are less likely to apply to jobs unless they do, so we encourage you to apply anyway.


  • Two years of research experience in a social science discipline with a graduate degree in a research-related field or equivalent professional experience (4-5 years of experience without a graduate degree).

  • Strong analytical skills with experience conducting research independently, managing stakeholders or partners, and analyzing data from secondary sources.

  • Ability to synthesize research findings from a variety of sources and generate actionable insights that support PeopleForBikes initiatives as well as our broader organizational mission.

  • Ability to collaborate effectively with a variety of internal and external stakeholders.

  • Ability to prioritize internal and external research requests and allocate resources accordingly.

  • Expert at Microsoft Office suite as well as Alchemer, R, SPSS, or similar software.

  • Excellent writing skills.

  • Willingness to travel to attend meetings, conferences, trainings, and site visits. 

  • PeopleForBikes will consider alternative ways in which an applicant may have gained the required qualifications, outside of traditional pathways.

  • Our office is ADA accessible. This role will require the use of a laptop for several hours and the ability to travel and work for several hours in event spaces.

  • An interest in bicycling and the outdoor recreation industry.

  • A commitment to safe, healthy, reliable, and affordable access to bicycling for all members of a community.


  • Masters degree in a research-related field (e.g. social sciences).

  • Research experience in advocacy, transportation, outdoor recreation, and/or the bike industry.

  • Python and/or similar data science background.



  • Facilitate PeopleForBikes’ Research and Statistics Subcommittee made up of industry volunteers with chair leadership.

  • Work with contractors, industry leaders, and PeopleForBikes leadership to develop the next phase of our research program strategy with long-term goals and objectives that support our organizational mission and the bicycle industry.

  • Execute our research program strategy:

    • Develop and deliver monthly sell-through reports, including major takeaways and in-depth analyses, sometimes communicating findings through webinars.

    • Identify and aggregate existing data to support PeopleForBikes' current and future initiatives.

    • Conduct and oversee primary research as applicable (e.g., membership surveys and participation studies).

    • Support other programs’ needs including research on youth bicycling and getting more people on bikes nationwide.

    • Support our program selling research and consulting services to non-member organizations.

    • Build and maintain relationships with academic research partners as well as those in the bicycle industry and private sector.

    • Manage research budget.

  • Proactively tell the PeopleForBikes story through data and research:

    • Serve as the direct contact for industry research requests from both internal and external stakeholders, including consulting.

    • Work with PeopleForBikes’ marketing team to develop effective strategies for communicating research results externally.

  • Incorporate diversity, equity, and inclusion into professional work and commit to personally growing in this space.

  • Some travel required (annual Bicycle Leadership Conference, other conferences, member business meetings).

  • Other duties as assigned.


Compensation and Benefits

This “at-will” position offers a competitive salary commensurate with experience of $75,000 - $90,000. The starting salary is based on the education and experience of the final candidate. PeopleForBikes offers an excellent and comprehensive benefits package, including paid health insurance for employees, a generous paid-time-off (PTO) policy including 23 days plus federal holidays, paid parental leave, a flexible work schedule including work-from-home options, and optional participation in a deferred compensation retirement plan with immediate vesting of a competitive employer match. In addition, we provide long-term disability insurance, a cell phone plan, and a laptop computer along with many other benefits like industry discounts. As icing on the cake, PeopleForBikes also pays you to ride your bike.

At PeopleForBikes, our agreed-upon set of team norms are what drives us to do our best every day we show up to work. Our core purpose is to make life great and our core values are put others first, include everyone, and it can always be better. We’ll talk more in the interview process about what these mean, but for now, know that we continually strive to build and strengthen our team, we work together effectively to serve our mission, and we have fun. Beyond that, we’re casual, we work flexibly with remote work allowed, and we really love dogs. You don’t have to be an amazing bike rider to work here — what matters to us is a desire to work alongside passionate people improving the world through bikes (and hopefully you love bikes too).



PeopleForBikes is based in beautiful Boulder, Colorado. If you are located in the Denver metro area, we create a great environment to be in the office about 1-2 days per week (two days per month required during our Colorado Connection Weeks). If you are not in the area, we require travel to meet the team two times per year at our All Staff gatherings. This is in addition to the minimal travel necessary for the role.


To Apply

  • Interested candidates should apply here.  Please submit your application by April 19 for priority consideration. You will be contacted by a PeopleForBikes team member if your application is selected to move on to the next round.  

  • Due to volume, we will not respond to telephone or in-person inquiries.

  • Incomplete applications will not be considered.

  • The position is available immediately and will remain open until the position is filled.

  • Interested applicants are encouraged to visit for general information and organizational background.


Equal Opportunity

Our work to create safer, more comfortable, and more accessible places for everyone to bike starts with us. As an equal opportunity employer, we are committed to hiring a diverse workforce. You can find more on our hiring page here. We want our staff to be reflective of the backgrounds, experiences, and perspectives of the communities we serve and to create an inclusive work environment where employees and the communities we serve feel welcomed, valued, respected, and received. We believe that no matter who you are, where you're from, or why you ride, everyone can find joy on a bicycle.


About PeopleForBikes

Launched in 1999 as Bikes Belong, PeopleForBikes includes both an industry coalition of bicycling suppliers and retailers, as well as a charitable foundation. Our foundation is where we house our major programs and engage individual members, affiliate organizations, and corporate sponsors.

Over the years, we have spent more than $30 million to make bicycling better. We’ve invested $2.1 million in community bicycling projects and leveraged more than $654 million in federal, state, and private funding. We have contributed millions to national groups and programs like the Safe Routes to School National Partnership, the League of American Bicyclists, and the International Mountain Bicycling Association, ensuring safer places to ride for both children and adults.

By connecting the bicycle industry and millions of individual riders, we generated political clout that secures a seat at the congressional table for people who benefit from bikes. (And that's just about everyone.) Through these efforts, federal investment in bicycling has quadrupled since we've been on the scene.

We provide a unified front for advocating for bicycling on a national level, a strategic center to ensure collaboration between each piece in the bicycling movement, and the ability to support local efforts through our financial, community and communication resources.