The Outdoor Industry Jobs Marketplace

Retail Community Outreach Lead


Posted by Public Lands on 05/17/2024

Job Basics

Industry Sector: Action, Bike, Fishing, Fitness, Hunting/Shooting, Lifestyle, Outdoor, Snow, WaterSports

Job Categories: Operations, Retail - Management- Staff, Warehouse

Company Type: DoesnotApply

State: MN

City: Woodbury

Country: United States

Required Experience:

Job Type: Full Time


Required to Relocate: Yes

Required to Travel:

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

At Public Lands you can turn your passion for the outdoors into a career. Our mission is to celebrate and protect our public lands, ensuring everyone can explore our great outdoors.

We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. On our team, everyone plays a critical role providing genuine, helpful, and friendly service to equip explorers of all levels for their next adventure outdoors.

If you are ready to make a difference and take the next step in your career, apply to join our team today!



The Community Outreach Lead โ€“ Public Lands will guide and implement the use of special events to further the stores goals in community engagement, guide participation and outdoor stewardship. These responsibilities include collaborating with internal departments and external vendors to manage event production, developing relationships with external clients and community partners that will host events on/at the store and coordinating the Public Lands brand activation and participation in local outdoor community events. The Community Outreach Lead will oversee the execution of each event and be able to gracefully advise store leadership in order to maintain event timelines, budgets, and desired outcomes.


The ideal candidate demonstrates the pillars of the Public Lands brand โ€“ approachable, inclusive and passionate about the outdoors. In addition, the ideal candidate leads with purpose and is committed to ensuring an excellent experience for all explorers who enter the doors. The Community Outreach Lead demonstrates passion and excitement in planning and coordinating seamless evens that align with our Public Lands brand mission.


Event Ownership, Scheduling & Coordination

  • Supervise the production of multiple events including but not limited to vendor events, engagement events, marketing activations, press events, private events, and explorer activations.

  • Schedule regular event production meetings with departments, creating and distributing event prospectus and run of show documents to organize teams and productions.

  • Partner with the Community Marketing Manager and other External vendor teams to ensure all staff are informed of event details and the potential impacts to explorer, guide and community.

  • Manage multiple events simultaneously making adjustments as required to ensure event success in a fast-paced environment.

  • Maintain detailed files, notes, records, and trace systems to ensure the meeting and event experience meets the guides and explorers expectations

  • Verify space requirements set-up with the event owner and ensure that the event space needed is properly maintained and in good condition.

  • Enthusiastically encourage guide and explorer participation

  • Prepare promotional items and event results

  • Respond to inquiries from the public, generate permits and event plans

Customer Service

  • Serves as the ambassador for the brand by conversing with explorers, vendors and partners about our brand, mission and product

  • Interacts and relates well with diverse audiences and possesses excellent interpersonal skills

  • Builds great relationships across the organization; works as one team; creates open and honest dialogue; is a calming presence



  • Flexible availability โ€“ including nights, weekend, and holidays.

  • Prior retail sales experience (or customer-focused experience) preferred.

  • Ability to stand, bend, stoop, reach, push, pull and lift 15 to 35 lbs. items occasionally (up to25 times per hour).

  • Ability to work extended periods of time (up to 4 hours) standing or walking.

  • Ability to work at heights greater than 4 feet with use of a ladder, aerial lifting device, or platform. ยท Ability to perform repetitive motions for short periods of time (up to 2 hours continuously).

About Public Lands

In 2020, never before did more people hike a trail, paddle a river or bag a summit. Yet, that still only makes up 20% of Americans. From the rolling green hills of the Red River Gorge in Kentucky, to the sparkling blue waters of Buckeye Lake State Park in Ohio, to Forest Park; in the heart of the city of Portland, Oregon, America is defined by 640 million acres of public lands. 

What is keeping us from experiencing our public lands?

How can we protect these lands and get more people outdoors?  

Those are the questions we’re asking every day and they’re the challenges we’re ready to face. We know that together, we can celebrate, protect, and enjoy our public lands and leave a lasting impact on the communities that define them.