Brand Marketing Manager

Posted by Kari Traa on 07/12/2024

Job Basics

Industry Sector: Outdoor

Job Categories: Marketing & Digital Marketing

Company Type: Apparel/SoftGoods

State: CO

City: Broomfield

Country: United States

Required Experience:

Job Type: Full Time

Salary: 90,000 - 120,000

Required to Relocate:

Required to Travel:

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

Kari Traa is a leading European women’s specialty brand that is known for its fun, bright designs in a wide range of categories, including base layer, training, ski, and outerwear. The brand was introduced to the North American outdoor/ski market in 2015 with great success and has grown quickly – and we have developed significant partnerships with specialty chains in the U.S. and Canada in a relatively short time. The Kari Traa brand is part of Active Brands, a Norwegian-based brand house with subsidiaries in Europe and North America. Our velocity means opportunity – interested? 

Kari Traa has experienced tremendous growth, and we need your multi-channel marketing expertise and talent for building premium brands! You will be responsible for bringing the Kari Traa brand mission to life in North America – owning the relationship with consumers and activating the brand strategy. You are a seasoned marketing professional with at least 7 years of brand marketing experience, a couple of years leading a team, and a deep understanding of multichannel brand retail. You are a passionate marketer and community builder who lives and breathes the world of outdoor sports. This is a highly collaborative role on-site at our Broomfield, CO office. If you are looking for an opportunity to promote one of the top brands in the industry, let’s talk!  

What you’ll be doing: 

• Planning and executing key marketing stories across the North American marketplace, bringing our mission to life 
• Partnering closely with sales and e-commerce to ensure the right product stories are in the most impactful channels 
• Working with key retail partners and sales team to grow the business in our trade channel, leveraging the retail voice to spread the Kari Traa message and expand our community 
• Partnering with e-commerce, global teams, and external agencies to execute best-in-class digital marketing plans that drive business growth 
• Building relationships with influencers, athletes, and key accounts driving our brand campaigns to build awareness, commercial success, and activate our key brand campaigns 
• Managing the PR agency and its activities in the North American market  
• Providing market and competitive brand updates to key stakeholders and the Head Office  
• Participating in trade shows and events – traveling up to 25% as needed 
• Advocating for the Kari Traa mission as an ambassador - living in full color!  

What you’ll need to bring with you: 

• Bachelor’s degree in business or marketing and 7+ years of industry marketing experience - outdoor soft goods or premium women’s brands will catch our attention 
• 2+ years in a leadership role supporting, developing, and shaping a best-in-class team 
• Demonstrated experience driving significant growth through multi-channel optimizing  
• Experience developing and driving marketing strategies that increased e-commerce offerings and retail proposition 
• Hands-on experience working with retail partners, key influencers, and trade channels to build brand awareness 
• Confident, energetic and results-oriented – you are a logical thinker and an accomplished problem solver 
• Organized, systematic thinker and demonstrated capacity to handle a variety of competing tasks at any one time 
• Articulate, competent communication style – skills in other languages are a bonus  
• Ability to collaborate in a lean, high-growth environment working cross-functionally with diverse communities across different time zones 
• Passion for the outdoors, building brands, and connecting with people!  

And what you’ll enjoy at Active Brands: 

• Salary $90,000 - $120,000 with full benefits 
• Generous time off for your outdoor pursuits 
• An incredible team of professionals to hang out with every day 

Goldstone Partners is helping this high-energy specialty brand distributor find active professionals who wants to be part of something big! Please send your resume to us directly at success@goldstonepartners.com. Applications welcome from individuals who are US Citizens or hold a Green Card. 

About Kari Traa

Kari Traa is a leading European women’s specialty brand that is known for its fun bright designs in a wide range of categories including baselayer, ski apparel, active wear, and outerwear. The brand was introduced to the North American outdoor/ski market a few years ago with great success and has grown quickly – and we have developed significant partnerships with major specialty chains in the U.S. and Canada in relatively short time. Kari Traa is part of Active Brands, a Norwegian-based brand house with subsidiaries in Europe and North America. Active Brands has grown rapidly over the past ten years through strong organic growth and brand acquisitions. The company has annual sales of approximately $150 Million and employs about 240 people worldwide.  The U.S. subsidiary is located in Broomfield, Colorado and is home to the Kari Traa, Sweet Protection and Bjorn Daehlie brand groups.