Marketing, Content and Community Manager

Posted by VanEssential on 08/24/2024

Job Basics

Industry Sector: Lifestyle, Outdoor

Job Categories: Management, Marketing & Digital Marketing

Company Type: Accessories

State: CO

City: Boulder Colorado

Country: United States

Required Experience: 5 - 7 years

Job Type: Full Time

Salary: $75000 - $85000

Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: 25 miles

Job Description & Requirements

Marketing, Content and Community Manager

VanEssential is looking for a Marketing, Content, and Community Manager in our Boulder CO location. We are a growing company in the van conversion industry that manufactures and distributes high-quality window covers, bug screens, van storage solutions, and other accessories directly to consumers and throughout our van-building wholesale network worldwide. 

This role will budget, plan, create and implement an effective integrated marketing strategy to help drive business objectives across media platforms and all our online ecommerce/order platforms.

RESPONSIBILITIES:

• Create, plan, integrate, budget and monitor an effective marketing strategy to drive business objectives across all sales and social channels with detailed short and long term tracking. 

• Create and manage timelines in partnership with manufacturing/design team for launch calendars to support annual events, holidays, and communication to end consumers for new and existing products.

• Serve as Editor-in-Chief of all things VanEssential on social media platforms. Create weekly reels/stories/static posts featuring our products, van builds, etc and coordinating with content creators to manage a content calendar across all social channels. Provide our customers with top-notch customer service on social media in partnership with the customer service team.

• Produce all copywriting in a creative, fun but critical manner for product listings, advertisements and other items where needed. 

• Secure photographers, write shot lists, and send video editing feedback to yield high-quality lifestyle and product photography as well as instructional/overview videos and social ad videos. 

• Write, populate email design templates, and manage the email calendar for product launches, announcements and other needs. 

• Experience finding, networking and working with social media influencers, negotiating rates/in-kind product donations for content. Utilizing this network to secure content and stories ahead of product launches.

• Support all wholesale partners with content needs such as email newsletters, brand copy, or photos. Partner with like-minded brands for giveaway and other collaboration needs. 

• Provide trade show & event planning to create marketing materials, attend all events and serve as a brand representative coordinating with show organizers, media outlets and PR.

• Create, review, analyze, track, report and build advertising campaigns on Google and other media platforms for the brand and its products. 

• Work with the Amazon team to create detailed brand copy, image needs for product listings and enhanced brand content requirements. 

• Support other marketing initiatives that are required to help communicate brand vision, guidelines and other details where needed. 

YOU WILL NEED TO HAVE

• Ability to quickly develop, comprehensive knowledge of our product and the van industry and have an interest in living in a van and being outside.

• Knowledge of SEO and the importance of it for social, ads, product listings and technology. 

• Good communication skills, know how to inspire a team, be organized and prepare ahead. 

• Budget experience and ability to plan them out within a smaller high growth company. 

• Strong copywriting & communication skills and enjoy putting words on paper.

• The ability to work independently without supervision.

• Strong computer literacy with Apple products and social media platforms (Meta, Google Analytics, Wix website creation).

• Be a driven, creative, and independent thinker with an attention to detail and work well with others with a positive sense of humor and an open mind.

• Strong ideas and attention to detail for how to grow a new brand and excitement around leading those projects. If you have great ideas, let’s test them out!

• 5+ or more years of relevant work experience in a similar role and marketing education.

• Ability to travel and do trade and other events as needed. 

THE BENEFITS OF WORKING AT VANESSENTIAL:

Our company operates a 4 day work week from 9-5 M-T (32 Hours). We take off Fridays each week. We are a smaller company and sometimes wear many hats but will provide you with the tools to help you succeed and will invest in your personal and professional growth wherever possible. We love vans and everywhere they can take us. There are many adventures out there to be had and some travel will be offered along the way to experience it all together.

Location: Boulder, Colorado. This is an in office role (Not Hybrid/Remote)

Salary: $75,000-$85,000 (depending on experience).

Benefits:  VanEssential offers all employees 4 day 32 hour work week, complimentary Medical, Dental, and Vision insurance, 401k, PTO, and the ability to participate in our company profit-sharing program annually.  

To apply: Send your details to james@vanessential.com.

 

About VanEssential

As a leading provider in the van industry, we proudly offer an unparalleled range of products tailored to meet the diverse needs of customers worldwide. With our customer-focused approach, we prioritize identifying and addressing gaps in the market. VanEssential is a vertical manufacturer, which means we maintain complete control over the production process, guaranteeing exceptional quality and attention to detail.