Marketing Specialist

Posted by EXPED USA on 07/29/2024

Job Basics

Industry Sector: Bike, Outdoor

Job Categories: Marketing & Digital Marketing

Company Type: HardGoods/Equipment

State: WA

City: Tacoma

Country: United States

Required Experience: 1 - 3 years

Job Type: Full Time

Salary: 45000-58000

Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: 25 miles

Job Description & Requirements

The marketing team plays a crucial role in representing the brand across e-commerce platforms, media
channels, and external partnerships. We are a fun-loving and hard-working team of outdoor enthusiasts 
committed to positive brand expression, creative strategy, and the consumer experience. We're looking 
for a self-motivated, dynamic, and strategy-oriented individual to join us as a full-time Marketing 
Specialist. This position reports directly to the EXPED USA Sales & Marketing Director and involves close 
collaboration with both the marketing and sales teams.
Job details
The Marketing Specialist at EXPED will support our internal and outbound marketing efforts to enhance 
branding, market positioning, and asset creation. This person will coordinate and create digital 
campaigns, oversee social media platforms, and support photography and video production. 
Additionally, the Marketing Specialist will collaborate with the sales and direct-to-consumer 
departments, providing e-commerce support as needed.
The ideal candidate will leverage internal resources to optimize the processes and tools utilized by their 
teams. We seek individuals who are high-energy, solution-oriented, collaborative, and thrive in an 
entrepreneurial environment.
Job Title Marketing Specialist
Department Marketing
Reports to Sales & Marketing Director
Location Tacoma, Washington
Wage Range $45,000 to $58,000
expedusa.com
What you’ll be doing
• Support the company’s overall marketing strategy to drive e-commerce traffic and grow digital 
channels.
• Play a strong role in supporting the direct-to-consumer business via seasonal marketing 
campaigns, regular email communications, and website landing pages.
• Support social media accounts via content creation, posting, and engaging with EXPED’s online 
community.
• Produce engaging content for social media channels, expedusa.com, email campaigns, etc.
• Monitor campaign performance & analyze marketing strategies to identify strengths and 
weaknesses that will inform future growth opportunities.
• Assist marketing team to ensure all English-language copy is USA market-appropriate.
• Be an ambassador of the company to all external partners and the online community.
• Duties and tasks will be performed professionally, according to EXPED USA policies and 
procedures.
Skills & experience you’ll bring to EXPED
• Experience creating and posting social content for multiple platforms
• Experience with social media management platforms
o Sprout Social or other platforms
• Basic understanding of content creation, tools, and processes
o Adobe Creative Cloud preferred
o Canva or Adobe Express
• Understanding of e-commerce platforms
o Shopify experience preferred
• Experience with paid digital marketing campaigns
• Photography, videography, and/or content-related tools
• Data reporting tools such as Google Analytics, Meta analytics dashboards, or similar
• Highly creative with the ability to identify trends and opportunities that support the business 
and overall growth
• Excellent writing, proofreading, and editing skills
• Ability to work independently, customer-first mindset, strong problem-solving skills, highly 
motivated, and works well under short deadlines
Benefits
• Hybrid remote work environment
• 100% paid medical and dental insurance available
• 10 paid time-off holidays
• 2 weeks paid time off
• 401K match program
• Dog-friendly office environment
• Great discounts on EXPED gear 
• Active, fun-loving, and outdoor-oriented staff
• Centrally located downtown Tacoma office

About EXPED USA

EXPED is a privately owned outdoor gear company based in Zurich, Switzerland, which makes award-winning sleeping mats, tents, backpacks, sleeping bags, and accessories. Founded in 1983, EXPED delivers Comfort Anywhere no matter the adventure – from family car camping to remote expeditions. EXPED USA, based in Tacoma, WA, directs all aspects of sales, marketing, and operations for the brand in the US market.