Senior Director, Global Performance Marketing

Posted by Ruffwear on 09/20/2024

Job Basics

Industry Sector: Outdoor

Job Categories: Marketing & Digital Marketing

Company Type: Apparel/SoftGoods

State: OR

City: Bend

Country: United States

Required Experience: 10+ years

Job Type: Full Time

Salary: $180,000*

Required to Relocate: No

Required to Travel: Yes

Employee May Telecommute: Yes

Job Seeker Must Live Within: Telecommute

Job Description & Requirements

Job Type: Full-Time, Salaried

Classification: Exempt

Job Level: E2 - Senior Director

Reports to: Chief Marketing Officer

Location: Remote Possible

 

Summary/Objective

The Senior Director of Global Performance Marketing will be responsible for developing and ensuring proper execution of performance marketing strategies across Ruffwear’s global markets (e-commerce, direct-to-consumer, wholesale retail, and omnichannel) that align with our strategic goals to drive demand, brand awareness, and revenue growth. The ideal candidate will also be responsible for creating a seamless consumer journey throughout the entire funnel by analyzing the data to inform the proper creative necessary by tactic to keep consumers engaged along the way. This position reports to the Chief Marketing Officer and partners cross-functionally with the Brand Marketing, Creative, Sales, IT and Finance teams.

 

Position Requirements

• Develop and execute comprehensive digital marketing strategies to drive customer acquisition, engagement, brand awareness, and revenue growth across global markets and selling channels in partnership.
• Define clear performance metrics and KPIs aligned with global brand and business goals by partnering with key selling channel stakeholders.
• Develop and lead Amazon performance marketing strategies and manage the Amazon Channel team. 
• Continuously evaluate global market trends, competitor strategies, and customer insights to refine and enhance digital marketing efforts.
• Develop and manage the digital marketing budget, ensuring effective allocation of resources and alignment with ROI and channel revenue targets.
• Manage external performance agency partners globally to ensure they are meeting the brand’s KPIs and revenue goals as well as creating full transparency of strategy changes throughout the year.
• Implement A/B testing and data-driven optimization strategies across funnel tactics to maximize ROI and conversion rates across selling channels.
• Utilize analytics tools and platforms to track and analyze digital marketing performance, providing regular reporting and insights to key stakeholders.
• Collaborate closely with the Marketing team, internal stakeholders, and external partners (e.g. public relations, international distributors, and performance marketing agencies), to align digital marketing strategies with overall business objectives.
• Partner with regional performance agencies to ensure global consistency and local relevance of digital marketing campaigns.

 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position. 

 

Supervisory Responsibility

• Global Amazon Marketing Manager
• External Agency management

 

Work Environment

While performing the duties of this job, the employee regularly works in an office setting (Ruffwear office or home office as necessary).

 

Work Hours

Early morning and/or evening hours are required to work with team members and partners in different time zones.

 

Travel

Occasional domestic and international travel (3-4 times per year) may be required to attend company-sponsored events and meetings.

 

Required Education and Experience

• 12+ years of experience in digital marketing, with a focus on performance marketing and customer acquisition strategies.
• 5+ years of experience hiring, managing, and developing both individual contributors and people leaders.
• Strong leadership skills and experience managing distributed, international teams.
• Deep understanding of digital marketing channels, analytics tools (e.g. Google Analytics, Adobe Analytics), and marketing automation platforms.
• Demonstrated success in developing and executing digital marketing strategies, managing large-scale digital marketing budgets, and achieving ROI targets to deliver business results.
• Strategic thinker with the ability to see the big picture while also paying attention to details.
• Strong communication and presentation skills to influence and collaborate effectively with senior executives and stakeholders.
• Excellent analytical skills and the ability to interpret complex data sets to drive actionable insights and recommendations.
• Experience working with Shopify Plus, NetSuite ERP, Klaviyo, Attentive, SEMRush, and Meta.
• Advanced proficiency in Amazon Seller Central and e-commerce platform management.
• Passion for dogs and first-hand understanding of the interactive bond between canines and humans.
  

Preferred Education and Experience

• Bachelor’s or Master’s Degree in Marketing, Business Administration, or a related field.
• Experience in the outdoor, apparel, and/or consumer products industry.
• Passion for the outdoors.

 

Expectations within the First Year:

• Take over Amazon US Performance Marketing to help Ruffwear realize 2H Budget w/potential of +10%
• Analyze our Global Performance Budget to key KPIs and find efficiencies to save dollars and/or realize a larger Revenue return in 2H and beyond into 2025
• Audit current performance agencies in 2H for optimal partnerships to help us win Brand Awareness/Driving Demand as well as Revenue across channels
• Relieve ≥ 15% of CMO’s time to focus on strategies and tactics to help realize our 2H 2024 revenue targets across channels and 2025 budget/strategy planning
  

 

This position is available for candidates already authorized to work in the country in which the position is based. Ruffwear is unable to sponsor work authorization for this position.

 

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities of the employee to do this job. Duties, responsibilities, and activities may change at any time with or without notice. 

*Compensation
In the spirit of pay transparency, we're excited to share the expected base salary for this role is currently $180,000 (exclusive of fringe benefits & potential bonuses). If you are hired at Ruffwear, your final base salary will be determined based on factors such as workplace location, job-related skills and competencies, experience, as well as education and training. In addition to those factors, Ruffwear also considers internal equity of current Pack members as part of any final offer. 

Total cash compensation is contingent on targeted company performance achievement and individual attainment of performance goals. Therefore, target total cash is not guaranteed and may vary annually.

 

About Ruffwear

At Ruffwear, we believe success goes beyond making great gear. Started as a one-person endeavor in 1994, Ruffwear has gained the support of dogs and humans around the world and is one of Outside Magazine's 100 Best Places to Work. Known for innovative products that help people and dogs of all abilities enjoy outdoor spaces together, our “pack” values diverse thinking and voices from different backgrounds. We appreciate a willingness to take intentional risks that promote creativity, strengthen customer relationships, and reduce our impact on the planet. Our privately held company reinvests profits back into our business to keep it sustainable and nimble, and we partner with organizations like The Conservation Alliance to help protect the lands and waterways where canines and humans connect and thrive. Based in Bend, Oregon, we test our products and explore with our own dogs among our nearby forests, rivers, and mountains.