Community + Social Media Manager

Posted by ASTRAL on 11/01/2024

Job Basics

Industry Sector: Action, Lifestyle, Outdoor, WaterSports

Job Categories: Social Media - Digital Marketing

Company Type: Apparel/SoftGoods

State:

City: Pacific North West -based, remote

Country:

Required Experience: 3 - 5 years

Job Type: Full Time

Salary: $50k - $65k

Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: Yes

Job Seeker Must Live Within:

Job Description & Requirements

Position : Community + Social Media Manager

Location : PNW-based, remote

Who you report to : Head of Brand + Marketing

Salary : $50k - $65k / year (full-time)

Start Date : Jan. 1  (+/- 30 days)

If interested, please apply directly on our website www.astraldesigns.com/careers/Please provide a cover letter and resume so we can get to know you! 

Who we are: 

Astral believes in living better through Nature. We create unique and necessary products that elevate your experience with Nature, made consciously to preserve the maximum amount of water and soil. 

Essentially, we are passionate athletes, artists, and craftspeople that love working together to benefit Nature. 

These are our Core Values:

• Think beyond profit.

• Always be honest. 

• Focus on growth.

• Embrace Collaboration. 

• Surprise + Delight.

• Be like Water. 

What you’ll do:

As Astral’s Community + Social Media Manager, you will build and strengthen our brand’s relationship with the brand’s ambassadors, archetypes and trusted advisors. You will be responsible for growing Astral’s social media presence, reach and engagement through the creation and publishing of on-brand, community-built content. In this role, you will be a primary, public-facing representative of Astral and will ensure that each community member and prospective consumer who engages with our brand leaves their interaction feeling elevated and joyful from their communication with our brand. 

• Build and nurture strong relationships with brand archetypes, ambassadors, influencers, events and mission-aligned non-profit organizations across strategic and campaign-specific market segments

• Manage all social media channels and respond to inquiries, comments, and messages in a timely manner  (ideally < 1 business hour, max 4 business hours)

• Collaborate with internal Brand + Marketing teams to source, develop and publish community-created content and campaigns on social media in alignment with the internal marketing calendar

• Manage product seeding to archetypes, ambassadors and product testers

• Monitor + report on seeding effectiveness, community content creation and social media performance  KPIs

• Communicate community-sourced opportunities and threats to the brand with cross-functional teams

• Prioritize inclusivity in building new audiences, including welcoming all ages, genders, ethnicities, and body types into the Astralverse

• Track budgets for product seeding, community support and event sponsorship

• Willingness to represent Astral at select events as well as travel for meetings throughout the year (all expenses covered for Astral related travel)

• Other duties and responsibilities, as assigned

Who you are:

• Highly organized and a prompt communicator with excellent written and verbal communication skills

• Outgoing, natural connector of people and communities with a deep connection to the intersection of wilderness athletics, Nature and content creation

• Bachelor's degree in marketing, communications, advertising, business or a related field

• Minimum of 4+ years working experience in community management and social media marketing

• Experience creating and executing social media strategies that grow reach, engagement and conversion rates

• In-depth knowledge and proficiency of all social media platforms, best practices, content trends and engagement / performance analytics (Instagram, TikTok, YouTube, Facebook, Pinterest, LinkedIn, etc.)

• Proficiency in social media management + analytics tools (Meta Business Suite, Sprout, etc.) 

• Proficiency in community management + analytics platforms (Roster, Aspire, Grin, etc.)

• Critical thinker with analytical skills for effective problem solving

• Efficiently manage time and prioritize tasks to meet deadlines and achieve goals

• Demonstrate initiative, follow-through, and completion of all areas of responsibility from tasks to larger projects

• Adapt to change, open-minded, and capacity to adjust to new situations or challenges

• Team player that is able to compromise and handle conflicts professionally across all departments and levels of the organization

• Creative thinker who generates new ideas and solutions

• Maintain a positive and productive attitude in the face of setbacks and challenges

What we offer:

Astral celebrates diversity and we are committed to a positive work environment through cooperative and professional interactions. We require the same from all our employees.

• Paid Time Off Policy

• Sick Time Policy including Nature Days

• Subsidized Health Care - Medical and Dental

• 401K plan and company match

• 100% subsidized Life Insurance

• Paid parental leave

• Hybrid work options (job specific)

• $500 (FT) $250 (PT) stipend for Astral Product plus discounts on Astral product thereafter

• Pro deals with partner companies in the outdoor industry

Work Environment/Physical Demands:

Work is performed mostly in-office with remote flexibility. This position may include long periods of sitting at a computer. 

Physical requirements of this position include the following: 

• Lifting up to 25 lbs. 

EEO Statement:

Astral provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 

 

About ASTRAL

Astral believes in living better through Nature. We create unique and necessary products that elevate your experience with Nature, made consciously to preserve the maximum amount of water and soil. 

Essentially, we are passionate athletes, artists, and craftspeople that love working together to benefit Nature. 

These are our Core Values:

• Think beyond profit.

• Always be honest. 

• Focus on growth.

• Embrace Collaboration. 

• Surprise + Delight.

• Be like Water.