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Marketing Specialist


Job Basics

Industry Sector: Bike, Lifestyle, Outdoor

Job Categories: Marketing & Digital Marketing

Company Type: HardGoods/Equipment

State: AR

City: Bentonville

Country: United States

Required Experience: 1 - 3 years

Job Type: Full Time

Salary: 45000/year

Required to Relocate: No

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: 25 miles

Job Description & Requirements



• Assist in the development and execution of marketing campaigns and initiatives, including email marketing, social media campaigns, events, and promotional materials

• Create visually appealing materials such as flyers, brochures, banners, and social media graphics

• Coordinate and assist with the planning and execution of events, including trade shows, product launches, and sponsored rides/races

• Assist in the management of the company’s social media accounts, including creating and scheduling posts, responding to comments and messages, and analyzing social media metrics

• Write, proofread, and edit creative and technical content across different mediums

• Work with external agencies and vendors to execute marketing programs

• Manage team and athlete relationships, including contract creation, placing orders, sharing results and new stories, and tracking ROI 

• Assist with the creation and analysis of marketing reports, including tracking campaign results and providing insights on marketing performance 

• Support the marketing team with ad-hoc tasks and projects as needed 


• Must be data-driven with strong analytical skills

• Bachelor’s degree in Marketing, Advertising, Public Relations, or a related field preferred 

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns 

• Strong knowledge of Adobe CS (Photoshop, Illustrator, InDesign, Acrobat) required 

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate 

• Working knowledge of website and marketing analytics tools 

• Working knowledge of HTML, CSS, and JavaScript development constraints 

• Detail-oriented and deadline driven. 

• Must be able to lift up to 40lb

About Vittoria Industries North America Inc. (VINA)

Vittoria manufactures and commercializes tires, tubulars, and inner tubes for bicycles. The Group owns the ‘Vittoria’ brand for road, mountain bike and gravel tires, and distribute third-party manufactured bicycle accessories all over the world.

OUR BELIEF: Cycling can take us to places we've never been before.

As a child, cycling is our first taste of real freedom. And that first ride can lead us to some amazing places. Physically and emotionally. A lifetime of experiences – discoveries about ourselves and the world around us.


Cyclists are always looking for the next incredible experience. The next ride, location, discovery. The next improvement in performance – however marginal. By taking tire innovation to the next level, Vittoria is on that journey too. Our search for new materials, designs, products, and even categories is relentless. Because there's a world of possibilities on the horizon