Digital Marketing Coordinator

Posted by Vittoria Industries North America Inc. (VINA) on 02/07/2025

Job Basics

Industry Sector: Bike, Fitness, Outdoor

Job Categories: Ecommerce Management, Marketing & Digital Marketing

Company Type: HardGoods/Equipment

State: AR

City: Bentonville

Country: United States

Required Experience: 1 - 3 years

Job Type: Full Time

Salary: BOE

Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

February 5, 2025

 

Job Description: Digital Marketing Coordinator

 

Here is an opportunity to join the growing bicycle industry community in Bentonville. We are looking for the right cycling enthusiast to join our team as our Digital Marketing Coordinator. As key player on our marketing team you will manage the company’s presence on Amazon in US, support our D2C e-commerce site, as well as supporting our in-app commerce. The coordinator will focus on optimizing product listings, managing orders and inventory levels, driving sales growth, and overseeing all activities related to marketplace-specific operations. This role requires someone with strong marketplace expertise, attention to detail, and an ability to work independently while collaborating with various internal and international teams. 

 

Key Responsibilities:

1. Amazon Marketplace and Shopify Operations:
• Oversee daily activities on Amazon, including product listings, stock levels, order management, pricing, and promotions.
• Manage product listings and presentation of the brand on our D2C
• Coordinating with Sales and Marketing teams Manage product listing optimization (titles, descriptions, images, keywords) to improve visibility and maximize sales.
• Manage product parity across platforms.
• Handle Amazon customer reviews, feedback, and ensure excellent customer service through the platform.
• Track and analyze sales performance, providing insights and recommendations for improvement.
• Develop, manage, and optimize Amazon PPC and other marketing campaigns to drive product sales.
• Coordinate with logistics teams to ensure stock levels are maintained and fulfillment is smooth.

 

2.       Marketplace Strategy & Growth:

• Collaborate with US and HQ teams to develop strategies for marketplace growth, including new product launches and promotional campaigns.
• Conduct regular competitive analysis and market research to stay ahead of industry trends and platform updates.
• Propose new opportunities for expanding product lines and promotional activities based on marketplace data and insights.
2. Compliance & Account Health:
• Ensure all listings meet Amazon’s compliance standards and policy requirements.
• Address any account health issues promptly, such as performance notifications or policy violations.
• Stay informed of any changes in marketplace policies and adjust processes accordingly.
3. Collaboration:
• Work with the Global D2C Team, marketing, logistics, and product teams to ensure marketplace operations are aligned with overall business goals.
• Coordinate with external vendors or consultants for listing optimization, advertising, or other marketplace services as needed.

 

5. Reporting & Analysis:
• Prepare weekly, monthly, and quarterly performance reports for Amazon and future platforms, providing insights and recommendations based on data.
• Prepare regular performance reports for Amazon, highlighting sales trends, advertising ROI, and inventory status.
• Monitor key performance metrics, including sales, conversion rates, ad spend efficiency, and customer acquisition costs, providing recommendations for ongoing improvements.

 

 

Preferred Qualifications:

• Bachelor’s degree in Marketing or a related field.
• 2+ years of hands-on experience managing Amazon marketplace operations.
• Expertise in using Amazon Seller Central and managing PPC campaigns.
• Strong analytical skills, with a proven ability to use data to drive decisions.
• Knowledge of marketplace SEO and product listing optimization techniques.

 

Desired Skills:

• Familiarity with inventory management and fulfillment processes for online marketplaces.
• Excellent organizational and problem-solving skills.
• Strong communication skills and ability to collaborate with multiple departments
• Willingness to stay up-to-date on marketplace trends and best practices.

 

Location: Bentonville, AR
Reports To: Director of Marketing and D2C

 

Why Join Us?

• International Environment: Be part of a dynamic, international team with colleagues from around the globe.
• Professional Growth: Engage in diverse projects that will challenge and expand your skills.
• Passionate Team: Work with a team passionate about cycling and outdoor activities.
• Exciting Projects: Participate in product launches, marketing campaigns, and industry events.
• Impact: Make a real impact on our brand’s presence and engagement in the Asia Pacific market.

 

About Vittoria

Vittoria is the world’s leading brand of performance bicycle tires & accessories. Renowned for pioneering graphene-enhanced compounds, cutting-edge cotton and nylon casings, and innovative tire inserts, Vittoria sets the standard for excellence. With unparalleled research and development capabilities and a drive for genuine sustainability, Vittoria is dedicated to crafting bicycle tire systems that cater to diverse performance needs, spanning road, gravel, MTB, and urban applications.

About Vittoria Industries North America Inc. (VINA)

Vittoria manufactures and commercializes tires, tubulars, and inner tubes for bicycles. The Group owns the ‘Vittoria’ brand for road, mountain bike and gravel tires, and distribute third-party manufactured bicycle accessories all over the world.

OUR BELIEF: Cycling can take us to places we've never been before.

As a child, cycling is our first taste of real freedom. And that first ride can lead us to some amazing places. Physically and emotionally. A lifetime of experiences – discoveries about ourselves and the world around us.

OUR MOTTO: THE RIDE AHEAD 

Cyclists are always looking for the next incredible experience. The next ride, location, discovery. The next improvement in performance – however marginal. By taking tire innovation to the next level, Vittoria is on that journey too. Our search for new materials, designs, products, and even categories is relentless. Because there's a world of possibilities on the horizon